Chelsea Football Club has announced a new partnership with Betway, a brand under Super Group, making Betway the Premier League team’s Official European Betting Partner.
As part of this collaboration, Betway’s logo will be prominently featured on the LED advertising boards at Stamford Bridge during all domestic matches. Additionally, Betway and Chelsea FC will work together to create engaging content and exclusive fan experiences, including opportunities for fans to meet players and even play on the club’s iconic pitch.
A key focus of this partnership is responsible gambling, with Betway collaborating closely with Chelsea to implement training and initiatives that promote safer gambling practices.
This partnership is Betway’s seventh with a Premier League club, adding to its existing agreements with Arsenal, AFC Bournemouth, Brighton & Hove Albion, Nottingham Forest, Manchester City, and West Ham United. Betway also partners with international clubs like Atletico Madrid and recently signed a deal with Bologna.
Chelsea’s Chief Revenue Officer, Casper Stylsvig, expressed his enthusiasm for the partnership, highlighting Betway’s commitment to creating engaging fan experiences that align with Chelsea’s values. He stated, “We are really pleased to welcome Betway as our Official European Betting Partner. This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access.”
Super Group CEO Neal Menashe also praised the partnership, calling it a fantastic opportunity for Betway to expand its brand and engage with football fans in exciting new ways. He added, “Chelsea is a truly global club with a hugely successful history. We are super excited to work alongside this club.”