iGaming Due Diligence Service
CasinosBroker provides specialist due diligence for iGaming M&A transactions — giving buyers an independent, expert assessment of any online casino, affiliate site, white label brand, crypto gaming platform, or game studio before they commit capital. Our reports are built on 10+ years of iGaming sector experience and data from 110+ closed transactions. We tell you what we find — including when the answer is do not proceed.
→ Order a Due Diligence Report — €3,500+ | → Discuss your requirements first
What Is Included in the Report
Every due diligence report covers 10 core workstreams, delivered as a detailed PDF within 10 business days. Each section includes findings, risk assessment, and a plain-language recommendation — not a checklist of boxes ticked.
1. Domain and Business History
Full domain history review including previous ownership, expired domain risk, brand history, Wayback Machine audit, and any reputational issues associated with the domain or brand name. We flag domains with previous penalties, grey-market history, or ownership inconsistencies that sellers rarely disclose proactively.
2. Traffic Verification and Trend Analysis
Independent traffic verification using third-party tools cross-referenced against seller-provided Google Analytics data. We assess traffic source breakdown (organic, direct, referral, paid), geographic distribution, consistency over 12–24 months, and dependency concentration. We identify traffic fabrication, bot traffic inflation, and sudden pre-sale traffic spikes that are common manipulation tactics.
3. Financial Review and Revenue Quality
Verification of P&L statements, platform revenue reports, affiliate network statements, and payment processor records. We conduct a Quality of Earnings analysis — separating recurring from one-time revenue, assessing margin sustainability, identifying EBITDA add-backs that inflate reported profitability, and flagging revenue concentration in a small number of players or partners. This is the workstream most buyers underestimate and where the most expensive surprises occur.
4. Regulatory Compliance and License Verification
Active license status verification directly with the issuing authority (MGA, UKGC, Curaçao GCB, Anjouan, etc.). We review license compliance history, any regulatory correspondence, AML policy documentation, KYC procedure quality, responsible gambling framework, and change-of-control transferability. For UKGC and MGA assets, we assess fit-and-proper implications for the acquiring entity.
5. SEO and Backlink Profile Assessment
Full backlink profile audit covering domain authority, toxic link exposure, PBN (Private Blog Network) link detection, anchor text distribution, and penalty history. For affiliate sites, we assess keyword ranking stability, algorithm update impact across the last 24 months, and content compliance with regulated market advertising standards. This workstream is critical for any content or affiliate asset acquisition.
6. Content Quality and Duplication Review
Content uniqueness assessment, duplicate content detection across the web, AI-generated content quality review, and compliance with regulatory advertising restrictions in target markets (particularly UK CAP codes and MGA advertising guidelines). For affiliate sites, we assess topical authority depth and content gap exposure.
7. Platform and Technology Assessment
For casino and gaming platform acquisitions: platform provider contract review, transferability confirmation, game provider integration assessment, payment system architecture, and cybersecurity posture. We identify technology dependencies that could disrupt operations post-acquisition and assess the cost of technology migration if the current setup is not transferable.
8. Market Niche and Competitive Position
Assessment of the asset's competitive position within its target market — player acquisition cost benchmarks, market share estimation, competitive threats, and market-level regulatory risk (upcoming legislation, tax changes, advertising restrictions). This is particularly important for jurisdiction-focused assets where regulatory change could materially affect post-acquisition revenue.
9. Operational Efficiency and Key Person Risk
Staff structure review, key person dependency assessment, operational process documentation quality, and continuity planning. We flag businesses where revenue is critically dependent on one individual whose departure post-sale would materially impair the operation — one of the most common causes of post-acquisition underperformance.
10. Valuation Fairness Assessment
Independent assessment of whether the asking price reflects current market benchmarks for this asset type, jurisdiction, and performance level. We reference our closed transaction database to benchmark the multiple being asked against comparable deals. If the asset is overpriced, we say so — with the data to support the position in any negotiation.
Bonus: Email Support
Following report delivery, you receive email support for any questions arising from our findings. For complex assets or transactions requiring ongoing advisory, we can be engaged on a retainer basis through completion.
Due Diligence by Asset Type
Each iGaming asset type carries a different risk profile. Our due diligence process adapts the emphasis and depth of each workstream to the specific asset being acquired.
UKGC Licensed Casino and MGA Licensed Casino
Highest regulatory scrutiny. Primary focus on license compliance history, AML documentation, player fund segregation, responsible gambling infrastructure, and change-of-control timeline. Financial workstream focuses on NGR quality, player concentration, and bonus cost ratio sustainability.
White Label Casino
Platform contract transferability is the first and most critical check. We confirm directly with the platform provider whether the contract can be assigned before the client commits to any due diligence spend. Secondary focus on player database integrity, affiliate contract transferability, and payment provider continuity.
iGaming Affiliate Site
SEO and traffic verification is the primary workstream. Revenue quality assessment focuses on affiliate contract terms, assignment clauses, and operator relationship concentration. Content compliance review covers regulated market advertising standards, particularly UK and Nordic market requirements.
Curaçao Licensed Casino and Anjouan Licensed Casino
Focus on compliance with the post-2023 Curaçao GCB framework for Curaçao assets, or Anjouan regulatory status for Anjouan-licensed businesses. Revenue documentation quality is particularly important for these asset types where informal reporting is more common. Geo-compliance assessment covers market restrictions and payment provider eligibility.
Game Studio
Game certification status verification (GLI, BMM, iTech Labs, NIGC) and transferability assessment. Distribution agreement review covering operator partnerships, aggregator contracts, and revenue share terms. RNG certification and development team retention risk analysis.
iGaming Company
Full seven-workstream approach covering Quality of Earnings, working capital mechanics, player concentration, technology assessment, EBITDA add-back defensibility, cybersecurity, and human capital transferability. Coordinated with legal counsel for SPA review and regulatory notification management.
Why Independent Due Diligence Matters
The iGaming sector has specific information asymmetries that make independent due diligence more important here than in almost any other acquisition category. Sellers control the data room. Revenue figures are often unaudited. Traffic data is easily manipulated. License status is not always what it appears. Platform contracts may contain assignment restrictions that kill a deal in the final week.
Our due diligence has uncovered — among other issues — fabricated traffic data presented as Google Analytics exports, platform provider contracts with non-assignment clauses the seller claimed were transferable, license compliance issues that would have failed a UKGC change-of-control review, and player databases that were significantly smaller than the numbers presented. In every case, our findings either renegotiated the price materially downward or prevented the client from completing a damaging acquisition.
The cost of our due diligence report is a fraction of the cost of a single bad iGaming acquisition.
Pricing
| Report Type | Price | Best For | Delivery |
|---|---|---|---|
| Standard Due Diligence Report | €3,500+ | Affiliate sites, white label casinos, early-stage platforms | 10 business days |
| Enhanced Due Diligence Report | Price on request | Licensed operator acquisitions, company-level transactions | 15–20 business days |
| Pre-Sale Due Diligence (Seller) | Price on request | Sellers preparing for a sale process — identify issues before buyers do | 10 business days |
Final pricing depends on asset complexity, number of jurisdictions, and documentation availability. Contact us to discuss your specific requirements before ordering.
→ Order Standard Due Diligence Report — €3,500+
Frequently Asked Questions
How long does the due diligence report take?
Standard reports are delivered within 10 business days of receiving complete seller documentation. Enhanced reports for complex assets or company-level transactions take 15–20 business days. We notify you immediately if documentation gaps will affect the timeline.
What information does the seller need to provide?
The standard documentation package includes: 24 months of revenue reports (platform or affiliate network statements), Google Analytics access or export, license certificate, platform provider contract, corporate structure overview, and any existing compliance documentation. We provide a full checklist on engagement. Missing documentation is flagged in the report rather than ignored.
Can you do due diligence on a listing that is not on CasinosBroker?
Yes. We conduct due diligence on any iGaming asset regardless of where it is listed — including private off-market deals, Flippa listings, and direct seller introductions. The service is available to any buyer acquiring an iGaming business.
Do you recommend proceeding with every acquisition you review?
No. We give an honest expert opinion — including recommending against an acquisition when our findings do not support the asking price or reveal issues that materially change the risk profile. Approximately 20–25% of reports result in a recommendation to renegotiate significantly or decline. Our value is in the quality of the assessment, not in validating deals.
Can I use your report to renegotiate the purchase price?
Yes — and this is one of the most common outcomes. Our findings on traffic quality, revenue sustainability, compliance gaps, or platform restrictions frequently provide the factual basis for price reduction requests of 15–40% from the original asking price. We present findings in a format that is usable in negotiation.
Do you offer pre-sale due diligence for sellers?
Yes. Sellers who commission a pre-sale due diligence report before going to market identify and resolve issues that would otherwise surface in buyer due diligence — compressing deal timelines, protecting valuations, and increasing deal completion probability. This is particularly valuable for operators with complex compliance histories or platform setups. Contact us to discuss.
Is the report confidential?
Yes. All due diligence work is conducted under strict NDA. Findings are shared only with the commissioning party. We do not share, publish, or reference specific deal information without explicit permission.
Related Services
- iGaming Business Valuation — understand what you should be paying before commissioning due diligence
- CIM and Teaser Profile — for sellers preparing their documentation package
- Sell-Side Advisory — full mandate management for iGaming business owners ready to exit
- Browse Active Listings — verified iGaming businesses currently available for acquisition
→ Order your due diligence report | → Discuss your requirements
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