Top 10 Best Casino Affiliate Programs 2022/2023

We have gathered a list of Top 10 Best Casino Affiliate Programs of 2022/2023 which we think you might like, if you’re an affiliate webmaster in the casino niche. When we say “Casino” we’re talking about the internet version of it, and not the physical casino locations around the world.

Many people consider it a taboo, but affiliates promoting casino programs on the Internet make big amounts of money.

Just to give you a general idea about how big is this industry: it’s expected to be worth more than $90 billion by the year 2024.

casino sector

Even though in some countries it’s banned to even play casino games, there are ways around this, avoiding or targeting different regions of countries, or even full countries which actually allow online gambling.

Introduction: What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Affiliate Marketing is the process of generating revenue by referring customers to products and services. It is also known as performance-based marketing, because an affiliate only gets paid if their referral leads to a sale.

The most common way to do this is through links, but there are other ways such as incentivized social media posts and videos.

How to Become an Affiliate Casino Marketer?

Affiliate casino marketing is not a new concept. It has been around for the last 10 years or so. However, the industry has seen a major change in the last few years with the emergence of affiliate casino marketing software. This software provides affiliates with a set of tools to help them market their casino offers more efficiently and effectively.

In this article, we will discuss some of the ways you can become an affiliate casino marketer and how affiliate casino marketing software can be used to make it easier for you to do so.

To become an affiliate casino marketer, you first need to understand what it takes and what skills are required for this profession. You also need to have some knowledge about different types of casinos that exist in the industry, their features, bonuses and promotions that they offer as well as their payout rates. Once you have all this information at hand, it will be much easier for you to decide which casinos would be best suited for your needs as an affiliate marketer.

How to Choose the Right Casino Affiliate Program?

The casino affiliate market is huge and there are a lot of opportunities for affiliates to get involved in this industry. The competition is fierce and it is not easy to find the right program that will suit your needs.

There are many factors that you need to consider when choosing the right casino affiliate program such as:

  • Your niche
  • Your budget
  • Your country of residence
  • Features of the program (such as commission rates, payout frequency, customer service, etc)

How to Get Started with Casino Affiliate Marketing?

To get started with casino affiliate marketing, you need to choose a casino site to promote. You can either promote a site that you already have an account with, or you can find one that is new and has not been promoted by other affiliates.

For example, if you are looking for a new casino site to promote, go to Google and search for “casino affiliate programs.” This will bring up many different casinos that are looking for affiliates.

Once you have chosen a casino site, create your own account on the website and make sure that it has your contact information so they can reach out if they want to work with you as an affiliate. Once your account is created, make sure to read through the terms of service and any other documents on the website before getting started.

If you’re looking to promote casino affiliate programs, look no further, we have you covered with the following:

Casino Affiliate Programs

  1. Betsson Casinos Affiliate Program
  2. BitStarz Casino Affiliate Program
  3. Bet 365 Casino Affiliate Program
  4. Ace Revenue Casino Affiliate Program
  5. Casumo Casino Affiliate Program
  6. Genesis Casino Affiliate Program
  7. Cashmio Casino Affiliate Program
  8. Bao Casino Affiliate Program
  9. Golden Star Casino Affiliate Program
  10. Cloudbet Casino Affiliate Program

Casino Affiliate Program Payments

When it comes to getting paid by casino affiliate programs, you have to keep in mind the payment model:

  • CPL = you’ll be paid once 1 person registers.
  • CPA = you’ll be paid every time, 1 person visits the casino from your website
  • Revenue share = you get paid a percentage of what the player loses

Most affiliate programs offer revenue share as payment model which means:

When a player loses big, you’ll win big.

When a player wins big, you’ll lose big.

This will leave you with a negative balance in your account. We need to mention that some affiliate programs will wipe your negative balance from your account, some will not.

You’ll need to read the fine print, as always.

Let’s dive into these affiliate programs for online casinos.

Betsson Casinos Affiliate Program

Betsson

Many casino brands are operating under Betsson, to name a few: Star Casino, Betsafe and Casino.dk

You’ll need to know a fact, you’re dealing with an established brand, as they have over 50 years of experience in the casino industry.

The players can choose from a variety of classic slots, table games and a wide range of live casino games.

An interesting factor to take into consideration, is you’ll get paid via revenue share basis, and paid as well for signing up sub-affiliates. They are focusing on the European market, which will leave US players out of this situation.

If you have experience and connection in the casino industry, you can also apply for an exclusive CPA program, which means you’ll get paid for new depositors/players.

URL: Betsson affiliate program

Commission: 20% – 30% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

BitStarz Casino Affiliate Program

Bitstarz

This particular casino affiliate program is well-known in the industry for providing an amazing and safe casino experience.

They have top-notch live chat support and customer service, and they also get a lot of reviews from the players.

Being mobile-friendly, BitStarz offers live games, slots, and many cryptocurrency games.

New players who come and play BitStarz casino games, and deposit at least 20 USD, 20 EUR, or 20 GBP will receive a welcome package, which includes 100% matching bonus.

With BitStarz you can earn up to 40% revenue share. You can even promote or market their offers via Skype, or email, even if you don’t have a website. Quite smart marketing strategy, if you’d ask me.

URL: BitStarz affiliate program

Commission: Up to 40% revenue share

Suitable for US Market: Yes

Negative carryover: No

Cookie duration: 30 days

Bet 365 Affiliate Program

bet 365 casino games

I assume a lot of people know or have heard about Bet 365. They are one of the largest online casino in the world and possible on the web too. The majority of the countries are welcomed. Even the US players – which is a big plus for them, and their affiliates.

They offer: online casino games, slot games, baccarat via video streaming with real dealer, blackjack, roulette, all the good stuff.

The website is mobile-friendly, as it won’t tie you down to a laptop or desktop PC/Mac. You can play these games on a tablet or even on a smartphone.

Bet 365 have amazing and outstanding reviews left by players, proving their marketing skills.

Affiliates who start promoting or are already promoting Bet 365 are offered a flat 30% revenue share, and this big casino affiliate program, offered by Bet 365 also has or operates a negative carryover on affiliate accounts – just a fact to keep in mind.

URL: Bet 365 affiliate program

Commission:  30% flat revenue share

Suitable for US Market: Yes

Negative carryover: Yes

Cookie duration: 45 days

Ace Revenue Affiliate Program

Ace Revenue

By promoting Ace Revenue, you’ll get ‘access’ to online casinos:

  • Royal Ace
  • Silver Oak
  • Slot Madness
  • Captain Jack

To name a few.

Online players will enjoy poker, video poker, slots and table games (roulette).

USA players are also welcomed, and what actually sets Ace Revenue apart from their competition is they pay lifetime commissions.

Once you sign up as an affiliate, you’ll earn 35% – 45% revenue share, but wait… that’s not all. You’ll also get paid for referring affiliates, 5% commission. Referring affiliates = sub-affiliates.

They are open to discuss CPA offers. This only for high-performing affiliates.

URL: Ace Revenue affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: Yes

Negative carryover: No

Cookie duration: Lifetime

Casumo Casino Affiliate Program

casumo

Players can enjoy Texas Hold’em, baccarat and roulette with real dealers, in a user-friendly and mobile-friendly design. They stand out from the crowd because of their excellent and modern website design.

Elk Studios, Bally Barcrest, Microgaming are third party games offered by Casumo casino

Casumo Casino stands out from the crowd because, unlike so many of their competitors, their site doesn’t look like it traveled forward in time from 1998.

In addition to the modern design and interface, you can enjoy a live casino experience with real dealers for your game of blackjack, Texas Hold’em, roulette and baccarat. 

They also offer a wide selection of games from third parties like Microgaming, Bally Barcrest, Elk Studios, etc.

Topwheel Treasures – their in-house game where spinning the wheel for prizes can get you amazing wins, just like on game shows.

Players can go ahead and start playing regular games for points on every game-related action… in exchange to redeem free bonus, free spins or extra cash into the account.

The usual affiliate partner can receive 25% – 45% revenue share if they drive traffic and sign ups.

You, as an affiliate can receive up to 45% revenue share if you refer 50 new customers.

URL: Casumo Casino affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

Genesis Casino Affiliate Program

genesis casino

What can players expect from Genesis Casino?

Let me tell you this: Genesis casino is offering 1,300 different games, including the usual favorites, video poker and online slots.

They prefer to go the storytelling route with their website. Which is great in my opinion.

Another offer from them is the live casino experience, including roulette.

Mobile gamers can use their dedicated mobile application to play casino games, Genesis Casino is not tying down their players on desktop or laptop.

Genesis Casino offers a revenue share of 35% and 2.5% for sub-affiliates.

If you’re a more experienced affiliate, and can drive high-performing traffic to Genesis Casino you’ll get to negotiate with them about CPA offers.

URL: Genesis Casino affiliate program

Commission:  Up to 35% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 70 days

Cashmio Affiliate Program

cashimo casino games

The Scandinavian entrepreneurs who started Cashmio have a lot of experience in the casino industry. They got their first sign up in early 2016. Cashmio is a newcomer to this industry, compared to the veterans of the online casino business.

The owners of Cashmio bundled up games which they loved playing and created something unique in the market.

They offer live casino games, live events, and you know… the usual online slots games.

Cashmio has a free app on both smartphone OS marketplaces: iOS and Android, so players will enjoy the games even more.

Ok… now what can we say about affiliates?

Let’s talk commission: 25% – 45% revenue share, plus Cashmio is available in multiple languages, making it easier for affiliates to promote their games and offers in different countries.

URL: Cashmio affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 60 days

Bao Casino Affiliate Program

bao casino

Bao Casino has done a marvelous job when they build up their brand, using mascots. This was an excellent idea from their marketing team.

Their website is memorable for players, fun to look at and it brings in an excellent experience for everyone.

Inside the online casino you’ll find in-house games, live casino and table games, slots, from NetEnt, Amatic and Quickfire. Let’s not forget about poker games, which are also available at Bao Casino.

Crypto games are also available for players to have fun, the players will not be forced to use regular currency. This might give you a nice hint of what will happen in the online casino industry… in the future.

Let’s chat about affiliates; they are paid based on what their choose, CPA, hybrid or revenue share programs.

You’ll need to keep in mind that you’ll need to earn 4,000 EUR in a given month, before receiving an affiliate payment. This makes it extreme, unless you’re a highly active affiliate.

URL: Bao Casino affiliate program

Commission:  Varies

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

Golden Star Casino Affiliate Program

golden star casino

Established in 2012, Golden Star Casino is run by seasoned casino players and other professionals from the industry.

Players can enjoy different types of games, such as: virtual slots, table games and other live game experiences.

Roulette, keno, and blackjack can be played on their live casino platform. Each game has live real dealers making the experience more present and immersive.

Supporting Bitcoin games is an excellent way to care for the players, excluding the regular bank accounts or credit cards.

There is no dedicated app for it, but their website is mobile-friendly and available in several languages.

Affiliates get paid up to 50% revenue share and there is no negative carryover.

It’s not not available for the US and UK market.

URL: Golden Star affiliate program

Commission:  Up to 50% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 180 days

Cloudbet Affiliate Program

cloudbet

Bitcoin, bitcoin and more bitcoin – can be used to play at Cloudbet. Which is a good sign for the industry’s direction.

They’ve dumped FIAT currency, staying off the grid for people.

Cloudbet seems to get ahead of the curve offering players relatively modern interface to play virtual and live casino games. Another great feature of Cloudbet is they offer sportsbook betting too. Which I am sure most people will love.

30% is the flat revenue share payment for affiliates. There is a hybrid commission program for the right type of affiliates, as well.

URL: Cloudbet affiliate program

Commission:  Flat 30% revenue share

Suitable for US Market: Yes

Negative carryover: Yes

Cookie duration: 90 days

BONUS: 7BitPartners

7bit partners

7BitPartners is a direct advertiser of 7BitCasino, KatsuBet and Mirax brands that accept crypto payments. At the moment, the affiliate program accepts traffic from any country and has excellent terms for Tier-1 GEOs like Australia, Canada, New Zealand, Switzerland, and Austria.

The affiliate program works as RevShare, and CPA model as well. There’s a hybrid type of payment available when the partner gets a percentage from RevShare, and also CPA for every deposit. Affiliates can also earn up to 5% from sub-affiliates too

This affiliate program doesn’t come with a negative carryover policy. Therefore, you don’t have to worry about lucky players affecting your monthly income.

URL: 7BitPartners affiliate program
Commission: up to 45%
Suitable for US Market: accepting crypto players from WW
Negative carryover: No
Cookie duration: 30 days

What Are the Best Casino Affiliate Programs For Me?

Casino affiliate programs are a popular option for marketers looking to promote casino sites. But, there are many options to choose from. So, it is important to understand what you want in an affiliate program before you decide on one.

The best casino affiliate programs are those that offer high commissions and low conversion rates.

Conclusion

These are the top 10 best online casino affiliate programs for you, which we found.

In this review of casino affiliate programs, we focused on a dedicated affiliate team, for supporting you as an affiliate; marketing tools and payouts.

The online casino industry can be very lucrative, but please keep in mind, there is a lot of competition.

Don’t let my final sentence disappoint you; if you know what you’re doing, then it’s quite possible to compete (in any niche).

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