Sell Your White Label Casino
CasinosBroker specialises in the sale of white label casino businesses. If you operate a branded casino running on a third-party platform — ProgressPlay, SoftSwiss, EveryMatrix, Relax Gaming, or any other provider — we have an active buyer network with mandates specifically targeting white label assets at every price point from €40,000 to €2M+.
We handle platform transferability verification, license change-of-control coordination, and the full deal process from valuation to completion. You focus on running the business while we run the sale.
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Why White Label Casinos Are Actively Acquired
White label casino acquisitions are one of the most active segments of the iGaming M&A market. Buyers target these assets for several reasons: the platform infrastructure is already operational, the gaming license is in place, the affiliate partnerships exist, and the player database provides immediate revenue from day one. Compared to launching a new brand from scratch — a process that costs €100K–€500K and takes 12–18 months — buying an operational white label is faster, cheaper, and lower risk.
If you have built a white label casino to operational status, there is a buyer market for it — regardless of whether it is generating significant profit today.
What Is Your White Label Casino Worth?
White label casinos typically sell at 2x–4x annual NGR (net gaming revenue). The specific multiple is driven by the following factors:
- License jurisdiction — UKGC and MGA-licensed brands command the highest multiples. Curaçao and Anjouan assets sell at lower multiples but attract a wider and faster-moving buyer pool.
- Player database quality — the size, activity rate, and LTV of your depositing player base is the primary value driver beyond revenue. An active database of 1,000 depositing players is worth more than €500K in historical NGR from churned accounts.
- Platform transferability — buyers need confidence the platform contract can be assigned to them without disruption. We verify this with your provider before listing. Non-transferable platforms dramatically reduce the buyer pool.
- Revenue consistency — 12+ months of stable NGR significantly increases buyer confidence and supports higher multiples. Erratic or declining revenue requires a more detailed narrative.
- Affiliate traffic sources — established affiliate partnerships producing consistent FTD volumes add meaningful value and reduce buyer concern about traffic continuity post-sale.
- Payment provider setup — multiple active payment providers, especially in regulated markets, add operational value and reduce post-acquisition risk for buyers.
Platform Transferability — The Critical First Step
Before listing any white label casino, we conduct a platform transferability assessment. This is the most commonly overlooked element of white label casino sales — and the one most likely to kill a deal late in the process if not addressed upfront.
Different providers have different policies:
- ProgressPlay — has an established transfer process, typically 60–90 days, requires the new operator to pass a KYC review.
- SoftSwiss — generally permissive on transfers; new owner review required; timeline varies by jurisdiction.
- EveryMatrix — transfers possible but require direct negotiation with the platform team and legal agreement amendment.
- Proprietary or lesser-known platforms — transferability is assessed case by case; some providers treat contract assignment as a new client onboarding.
We identify any platform transfer restrictions before you invest time in the sale process, and advise on how to structure the deal to maximise completion probability.
White Label Casino Sale Process
Step 1 — Platform and License Verification
We confirm platform contract transferability with your provider and verify active license status with the relevant authority. These two factors determine your buyer pool and directly affect achievable valuation.
Step 2 — Valuation and Mandate
Based on your NGR data, player metrics, and platform/license confirmed status, we produce a market valuation and agree the listing approach. We sign a success-only Broker Agreement — no upfront fees.
Step 3 — CIM Preparation and Buyer Outreach
We prepare your anonymised Confidential Information Memorandum covering player metrics, NGR history, platform details, license documentation, and affiliate relationships. Your brand identity is protected until a qualified buyer signs an NDA.
Step 4 — Buyer Qualification
White label casino buyers are screened for financial capacity and regulatory suitability before accessing confidential information. In regulated jurisdictions, the buyer must be capable of passing a fit-and-proper assessment with the licensing authority. We filter the buyer pool accordingly to protect your time.
Step 5 — Negotiation and Close
We manage LOI negotiation, Purchase Agreement coordination, platform contract assignment, license change-of-control notification, player database transfer, and payment provider handover — managing the full operational transition to completion.
White Label Casino Valuation by License
| License | Typical NGR Multiple | Transfer Timeline | Notes |
|---|---|---|---|
| UKGC | 3x–5x | 8–16 weeks | Highest multiple; fit-and-proper approval required |
| MGA (Malta) | 2.5x–4x | 60–120 days | Strong EU buyer pool; change-of-control process well-established |
| Curaçao | 1.5x–3x | 3–6 months (new GCB process) | Widest buyer pool; buyer must apply for own license under new framework |
| Anjouan | 1x–2.5x | 4–8 weeks | Entry-level assets; crypto buyers common; fastest transfer |
Frequently Asked Questions
How long does a white label casino sale take?
White label transactions typically complete in 6–14 weeks depending on license jurisdiction. UKGC change-of-control approvals take the longest at 8–16 weeks. Anjouan and Curaçao transfers can complete in 4–8 weeks from LOI once the buyer is confirmed and escrow is set up. Our median time-to-close across all deal types is 37 days.
What happens to my players during the sale?
Player data and account balances transfer to the buyer as part of the acquisition. Regulatory requirements around player notification vary by jurisdiction. In UKGC-regulated deals, there are specific player communication obligations. Our team advises on compliance requirements for your specific license before completion to ensure the transition is legally clean.
Can I sell a white label casino that is not currently profitable?
Yes. Pre-revenue and early-stage white label brands with a valid license and operational platform attract buyers who want a faster, cheaper route to market than building from scratch. Valuation in these cases is based on license value, platform transferability, domain and brand quality, and operational readiness — not historical revenue.
My casino is running on a platform that may not allow transfers — what do I do?
This is more common than most sellers expect. In these cases we assess alternative deal structures — including a share sale of the operating company rather than an asset sale — which transfers the platform relationship via corporate ownership rather than contract assignment. We identify the right structure for your situation before approaching any buyer.
Should I include my player database in the sale?
In most cases yes — a white label casino without its player database is significantly less valuable, as the database represents the accumulated acquisition cost and future revenue potential that buyers are paying for. Data transfer must comply with GDPR and jurisdiction-specific data protection requirements, which we address in the deal structure.
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