Choosing a software provider to partner with for your online casino can be difficult. The partner will have a massive impact on the success of your upcoming gambling platform. You need to consider its quality, licensing, game providers it partners with, and so much more.
So, to help you with this, we’ve prepared a detailed list of the most important considerations you need to make and what to look for to get enough insights to help you make your final decision.
Games and Other Functionalities
The most important consideration is what you want your casino to offer. By having a fundamental understanding, you’ll know which types of providers to look for.
Consider the types of casino games you want to offer. If you want a very diverse library, you’ll want it to host:
- Slots
- Table games
- Live casino releases
- Specialty games like keno and bingo
- Video poker
- Crash games
If you want provably fair games that utilize blockchain technology to offer a verifiably fair experience, you’ll need to consider software providers that partner with game developers making games with this technology, not just standard RNG. SOFTSWISS is one of the leading considerations in this sphere.
If you want your casino to go further by offering other gambling verticals, like sports betting or poker, you must factor that in as it requires additional considerations like new licenses, different platform capabilities, and added site features.
Ultimately, if your focus is on casino games, you need to ensure the provider partners with the right brands that are known among players:
- NetEnt
- Pragmatic Play
- Red Tiger
- Evolution
- Play’n GO
- Games Global
You can always go for large game aggregators like SOFTSWISS, which provide access to thousands of games from dozens, if not hundreds, of providers. This can make things easier instead of focusing on individual game providers or those that partner with a limited number of companies.
Licenses and Reputation
As we all know, obtaining proper licenses and adhering to appropriate regulations is necessary to becoming a reputable casino operator. That’s why it’s crucial to ensure the provider you’re partnering with has proper licenses from respected jurisdictions like:
- Malta Gaming Authority
- Isle of Man Gambling Supervision Commission
- UK Gambling Commission
If you partner with a provider that complies with regulatory standards, you’ll build trust among your future players, leading to higher engagement and, ultimately, higher revenues.
Naturally, your casino needs to stay compliant with the regulations that are constantly evolving, which is why it’s essential to conduct regular audits after launch. Including high security and privacy measures for player data protection and various responsible gambling tools is also crucial.
Technology Capabilities and Features
It’s vital to assess the technology capabilities of the provider and what features it offers to ensure your future operations go smoothly and without tech-related issues.
Scalability is a significant factor because your online casino needs to follow increased traffic demands. Most providers guarantee proper scalability, but it’s something that you should check with a bit of research.
You also need to look at the technical documentation showing the provider’s approach. Bear in mind that the openness to provide technical documents is a good sign that the provider is definitely worth considering.
After conducting standard checks, you should also ensure the provider has a strong focus on mobile because many of today’s players want to play casino games on their phones.
Although mobile optimization is crucial, you must also look for providers that ensure seamless integration. In other words, they need to offer software compatible with different operating systems and devices you plan to support.
Payment Systems
Payment systems are an inherent part of the casino experience, so it’s crucial for your provider to support ample deposit and withdrawal methods, including the ones most commonly seen in the online casino industry. This covers the likes of:
- Online bank transfer and wire transfer
- Credit and debit cards like Visa and Mastercard
- E-wallets like Neteller and Skrill
- Various prepaid and gift card options
Naturally, if you want to offer crypto payments, you’ll also need to look into whether the provider can support them. Ensure they focus on the major coins like Bitcoin, Ethereum, Dogecoin, Litecoin, and Tether. Naturally, you should also consider some less widespread cryptos, like meme coins and niche tokens that are prevalent in the industry.
Security and Trust
Proper licensing and compliance lead to better security, but this is still an important individual consideration you need to make. It’s crucial to evaluate the security measures the provider offers to ensure the data and finances of players are safe.
This should primarily include proper SSL/TLS encryption, a standard security protocol that ensures the information between the players and the casino is safe from outside malicious forces.
Proper security measures also include robust firewalls, payment protection, and appropriate compliance with the latest standards in online security.
Customization and Flexibility
If you want your online casino to stand out from the crowd, you need to offer some unique features or unique take on existing services. To get that, you need to consider providers that can accommodate a higher level of customization and flexibility.
These customization options can be simple, focusing on the site’s overall design and visual aspects. You can also make a similar change to the visuals within certain games, like live dealers offered by Evolution, a company that allows for customized branding.
On the more technical side, you could partner with providers that offer API integration, which allows you to connect your casino to third-party applications like customer relationship management (CRM) and affiliate marketing platforms.
Bottom Line
These are some of the most prominent considerations you need to make to find the right casino software provider to partner with. Every step is important, but you must also make additional deliberations more specific to your business needs.
The more thought and research you give into this, the more likely you’ll be to find the ideal partner for your online casino. With the right partnership secured, you’re bound to get a strong and unique online casino brand that will attract more customers than the competition.