Skip to main content

Playtech has announced ongoing negotiations with Flutter Entertainment regarding the sale of its Snaitech business.

On Wednesday, August 14, Sky News reported that Flutter is in discussions to purchase Playtech’s Italian division in a deal valued at around £2bn (€2.3bn/$2.6bn).

Playtech revealed that Flutter is conducting due diligence on the business, having been granted a period of exclusivity to complete the necessary transaction documentation.

Rumors of a potential sale of Snaitech surfaced in 2022, but plans were put on hold when the business’s revenue tripled in the first half of that year.

Snaitech has maintained strong performance, leading the Italian market by share and generating €946.6m in revenue for FY2023, marking a 5.2% increase from the previous year.

In a related move, Flutter acquired Italian online gaming and lottery operator Sisal in August 2022 for €1.9bn.

Flutter confirmed the talks later on Wednesday, mirroring Playtech’s statement that there is no certainty the acquisition will be finalized.

Further details are anticipated.

Get new deals before they go public

New casino, sportsbook and affiliate listings go to subscribers 48h before we list them publicly. One email a week at most.

Prefer Telegram? Join iGaming professionals on @igamingdealflow

Gabriel Sita

Gabriel Sita is the founder of CasinosBroker and Managing Director of BMF Digital SRL. CasinosBroker is a specialist iGaming M&A advisory and acquisition marketplace, founded in 2021. Gabriel has brokered businesses since 2018 and has specialised in iGaming since 2021. CasinosBroker has closed 53 iGaming deals. The buyer network is between 1,000 and 1,200 vetted buyers. Median close is 90 days from signed mandate. The fastest close was 13 days. His advisory work covers the full M&A lifecycle: business valuation, Confidential Information Memorandum (CIM) preparation, buyer qualification, NDA management, due diligence coordination, LOI negotiation, and deal completion. He works with private equity groups, listed operators, family offices, affiliate network owners, and individual entrepreneurs across regulated markets, including assets with national, UKGC, MGA, and Anjouan licences. Gabriel is based in Târgu Mureș, Romania, and publishes regularly on iGaming M&A deal structures, valuation methodologies, regulatory developments, and market entry strategies. He manages the @igamingdealflow Telegram channel. Connect on LinkedIn: https://www.linkedin.com/in/gabriel-sita-casinosbroker/ Telegram: https://t.me/igamingdealflow Email: gabriel@casinosbroker.com