Sell Your iGaming Company
CasinosBroker manages the full-company sale of iGaming businesses — licensed casino operators, platform technology providers, affiliate network owners, payment solution companies, game studios, and B2B software vendors serving the online gambling industry. These are complex, high-value mandates that require specialist M&A advisory. It is precisely what we do.
Company-level transactions demand a different level of preparation, buyer qualification, and process management than single-asset sales. We bring the deal experience, industry relationships, and structured approach that maximises your outcome.
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Who Is This Service For?
Company-level mandates at CasinosBroker are suited for iGaming business owners and shareholders considering:
- A full exit from the iGaming sector — selling 100% of the business and stepping away
- A strategic sale to a larger operator, listed group, or private equity fund
- A partial stake sale — selling a minority or majority stake while retaining involvement
- A management buyout — facilitating a purchase by the existing management team
- A merger or consolidation with a complementary business
- A secondary transaction — one shareholder exiting while others remain
If you are unsure which structure best fits your situation, our initial consultation covers all options and advises on the most value-maximising approach for your specific circumstances.
Types of iGaming Companies We Sell
Licensed Casino and Sportsbook Operators
Full operating companies with gaming licenses, player databases, staff, and infrastructure. These attract strategic buyers seeking market entry and PE groups building iGaming portfolio companies. Deals range from €1M to €50M+ depending on revenue scale, license jurisdiction, and market position.
iGaming Platform and Technology Providers
B2B platform businesses providing casino management systems, sportsbook technology, payment solutions, or RGS (Remote Gaming Servers) to operators. These attract strategic technology acquirers, listed B2B groups, and private equity with sector expertise. Valuation combines revenue multiples with technology IP and client contract value.
Affiliate Networks and SEO Portfolio Companies
Multi-brand affiliate businesses with diversified organic traffic, large active player referral volumes, and established operator relationships across multiple markets. These attract PE-backed affiliate consolidators and listed affiliate groups seeking portfolio expansion. Deals typically range from €2M to €50M+.
Game Studios and Content Providers
Independent slot developers, live casino content producers, and B2B game aggregators with certified game libraries and active distribution agreements. Strategic acquirers, listed game providers, and platform operators are the primary buyers. Valuation is driven by game library quality, certification status, and distribution reach.
Payment Technology Companies
iGaming-focused payment processors, e-wallet providers, and alternative payment solution companies serving the online gambling sector. These attract financial technology acquirers, payment infrastructure consolidators, and strategic buyers seeking proprietary payment capability.
How We Value an iGaming Company
iGaming company valuations combine three components that must all be assessed accurately:
1. EBITDA Multiple
The primary valuation anchor for profitable iGaming companies is EBITDA — typically 4x–8x annual EBITDA for established businesses with proven revenue, depending on growth rate, market position, and license jurisdiction. High-growth companies or those in strategic markets command multiples above this range.
2. Asset Value
Beyond earnings, iGaming companies carry specific asset values that must be accounted for separately: gaming license value (€150K–€2M+ depending on jurisdiction), proprietary technology IP, player database replacement cost, domain portfolio value, and brand equity in regulated markets.
3. Strategic Premium
For the right buyer, your company is worth more than its financial metrics suggest. A strategic acquirer who gains instant access to a regulated market, a technology stack that would cost €3M to rebuild, or a player database that replaces two years of acquisition spend will pay above formula. Identifying and targeting the right buyer universe is where advisory quality determines deal outcomes.
Our company valuation service covers all three components and provides a realistic sale price range before you enter any process.
Our Company-Level M&A Process
Phase 1 — Preparation and Positioning (Weeks 1–4)
Before approaching a single buyer, we invest in preparation. This is where deals are won or lost. We work with you to:
- Produce audited or management-account financials in a buyer-ready format
- Build a regulatory standing summary covering license status and compliance history
- Document technology infrastructure, client contracts, and IP ownership
- Prepare the full Confidential Information Memorandum (CIM) — the central document that determines the quality of buyer engagement
- Develop the strategic narrative — why your company is a compelling acquisition target, not just a financial asset
Phase 2 — Buyer Identification and Outreach (Weeks 4–8)
We map the universe of optimal buyers for your specific business — strategic operators, PE funds with iGaming exposure, listed groups in adjacent markets, and family offices with gaming mandates. We approach them confidentially, distribute anonymised teasers, and manage NDA execution before any detailed information is shared.
Phase 3 — Management Presentations and Indicative Offers (Weeks 6–10)
Qualified buyers are invited to management presentations — structured meetings where your leadership team presents the business narrative directly. We prepare you for these sessions, manage the Q&A process, and coordinate the collection of indicative offers in a structured, competitive format.
Phase 4 — Final Offers and Exclusivity Negotiation (Weeks 10–14)
We manage the move from indicative to final offers, negotiate key commercial terms, and advise on which offer to accept based on price, deal certainty, structure, and buyer credibility. Exclusivity is granted only when terms are sufficiently agreed to justify committing to one buyer.
Phase 5 — Due Diligence and Legal Completion (Weeks 12–24)
We manage the due diligence data room, coordinate responses to buyer information requests, maintain deal momentum, and work alongside legal counsel to progress the Purchase Agreement to execution. Regulatory approval coordination — change-of-control notifications, fit-and-proper submissions — is managed in parallel where required.
Why Preparation Determines Your Outcome
In company-level iGaming M&A, the quality of your preparation determines not just your price — but whether your deal completes at all. The majority of failed iGaming transactions collapse not because of fundamental disagreement on value, but because of preventable issues: undocumented revenue, unclear corporate structure, unresolved compliance issues, or poorly managed due diligence that erodes buyer confidence.
We invest heavily in pre-process preparation precisely because it protects your valuation through due diligence and increases deal completion probability. A well-prepared seller achieves better terms, faces fewer price chips in due diligence, and closes faster.
Frequently Asked Questions
What size of iGaming company does CasinosBroker advise on?
We advise on company-level transactions typically ranging from €500K to €50M+ in enterprise value. For earlier-stage businesses or single-asset sales below this threshold, a brand or asset sale is usually the more appropriate structure — which we also handle through our standard marketplace process.
How do you maintain confidentiality during a company sale process?
Confidentiality in company-level deals requires more active management than in simple asset sales. We use staged disclosure protocols — anonymised teasers at first approach, limited CIM access after NDA, full data room only at advanced stage. Buyers are pre-qualified before any substantive information is shared. We advise on managing staff communications if the process becomes extended.
How long does a company-level iGaming sale take?
Full iGaming company transactions typically take 3–6 months from mandate signing to legal completion, depending on deal complexity, regulatory approval requirements, and due diligence scope. Cross-border deals involving change-of-control in multiple jurisdictions take longer. We set realistic timelines at the outset and manage the process to avoid unnecessary delays or loss of buyer momentum.
What is the difference between an asset sale and a share sale for an iGaming company?
In an asset sale, the buyer purchases specific assets — the license, player database, technology, brand — and the operating company remains with the seller (who winds it down). In a share sale, the buyer acquires the corporate entity itself, inheriting all contracts, licenses, liabilities, and relationships. Share sales are generally preferred by sellers (cleaner exit, potentially better tax treatment) and by buyers when license transfer via change-of-control is simpler than a new application. We advise on the optimal structure for your jurisdiction and corporate setup.
What fees do you charge for company-level advisory?
Our fee structure for company-level mandates combines a modest preparation retainer (covering CIM production and deal preparation costs) with a success fee as a percentage of transaction value at completion. Full fee details are discussed during the initial consultation and confirmed in the Mandate Agreement before we begin work. We align our incentives with your outcome.
Can you advise on iGaming mergers and joint ventures as well as outright sales?
Yes. We advise on the full spectrum of iGaming corporate transactions — full exits, partial stake sales, mergers, joint venture structuring, and recapitalisations. We also advise buyers on acquisition strategy and target identification. If you are considering any form of strategic transaction involving your iGaming business, the conversation starts with a confidential consultation.
Ready to discuss your iGaming company exit strategy?
→ Request a confidential company valuation | → Book a senior advisory consultation with Gabriel | ← Back to Seller Hub
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