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Social media – Branding The accessibility of the internet has paved the way for an always-on social media culture. As a result, this has turned sites like Facebook, YouTube, Pinterest, Twitter and Instagram into prime places to build your brand. This is why it’s no surprise that 90% of organisations use social media to get […]
The pandemic has created profound social, economic and technological changes. While some of the trends that emerged were short-lived, bottlenecks and social distancing acted as a catalyst to accelerate behaviours that were already underway. The pandemic coincided with the market emergence of the social network TikTok, which substantially changed consumers’ view of many aspects of
