Social media – Branding
The accessibility of the internet has paved the way for an always-on social media culture. As a result, this has turned sites like Facebook, YouTube, Pinterest, Twitter and Instagram into prime places to build your brand. This is why it’s no surprise that 90% of organisations use social media to get their brand out there (Hootsuite, 2020).
That said, you should pay attention to how you present your products and services on these platforms. A good way to start is to focus on the sites your customers primarily use and study the format of each social network. After all, these platforms focus on different types of content. For example, Twitter relies more on written content, while Instagram relies on visuals.
After that, you will need to create a consistent visual theme for your accounts. This means creating a colour scheme and having a standard for editing photos and layout to give your brand a stronger identity.
Finally, you will need to develop a voice for your brand. Do you want it to sound formal? Weird? Punny? Make sure you create jargon that speaks to your target audience and stick to it.
Branding requires commitment; a commitment to continuous reinvention; striking chords with people to stir their emotions; and a commitment to imagination. It’s easy to be cynical about these things, much harder to be successful.
Sir Richard Branson
On top of this, companies also need to keep up to date with platform changes. According to the most recent Bynder State of Branding Report, 65% of companies say algorithm changes in social media pose the biggest threat to their brand engagement efforts (Bynder, 2019). By staying on top of these changes, you’ll be able to adjust your social media branding efforts accordingly.
You should also consider using social media management tools to plan your posts and measure the impact of each piece of content you publish. This way, you can make your social media campaigns more organized and data-driven.
Social Media Branding Takeaways:
Most customers are on social media, so it’s best to study how you can maximize it for marketing and advertising.
Being on multiple social networks is great, but you don’t have to be on all of them. It’s best to pick just a few and learn how to manage them properly.