Aviator LLC has secured a landmark legal victory in a high-profile trademark dispute, solidifying its rights and setting a precedent in the industry. The court ruling marks a significant milestone for the company, affirming its brand identity and reinforcing its position in a competitive market. This decisive win is expected to have far-reaching implications for trademark law and corporate branding strategies moving forward
In a landmark victory for intellectual property rights in the gaming sector, the Supreme Court of Georgia has upheld Aviator LLC‘s exclusive ownership of the “Aviator” trademark and its iconic airplane logo, rejecting an appeal from rival developer SPRIBE. This ruling follows a prior settlement between Aviator and industry giant Flutter Entertainment, further solidifying Aviator’s brand protection.
A Pivotal Ruling With Wide-Reaching Implications
On May 20, 2025, the court deemed SPRIBE’s appeal inadmissible, confirming earlier judgments that SPRIBE’s trademark registrations were filed in bad faith, infringing Aviator LLC’s original intellectual property rights. This decision brings closure to a high-profile dispute that began in 2021 when SPRIBE attempted to register Aviator-related trademarks in the gaming and gambling sectors.
The ruling firmly establishes Aviator LLC as the legitimate owner of both the “Aviator” name and its widely recognized airplane logo. This milestone marks a critical moment in an ongoing international battle over intellectual property concerning one of the most popular crash-style games in the global online gaming ecosystem.
Importantly, the court’s verdict bolsters Aviator LLC’s position in multiple pending international cases, including a significant trademark invalidation proceeding against SPRIBE at the European Union Intellectual Property Office (EUIPO). Industry experts believe this decision could influence trademark enforcement across the EU, especially given Georgia’s status as the origin of the Aviator intellectual property.
Aviator’s Legal Battles and Market Impact
Developed by Aviator LLC, the “Aviator” game invites players to place bets before a virtual airplane takes off, with winnings increasing as the plane ascends-until it flies away, ending the round and potential profits. This straightforward yet captivating gameplay mechanic has become a staple across numerous online gaming platforms worldwide.
This court victory follows a February 2025 settlement with gambling powerhouse Flutter Entertainment, where Flutter recognized Aviator LLC’s rights to the trademark and agreed to continue offering the game under those terms. This agreement brought an end to a separate trademark infringement lawsuit, setting a collaborative precedent in the industry.
As Aviator LLC advances its global footprint, the Supreme Court of Georgia’s ruling represents a decisive step in reinforcing the company’s control over its brand assets. The case highlights rising concerns in the digital gambling space, where the rapid emergence of similar titles has intensified the need for robust brand protection, enforcement of originality, and maintaining market integrity.
