We’ll dive into the top SERP tracking software on the market today. Discover how these tools can help you monitor the ranking positions of web pages for specific keywords, allowing you to assess the success of your SEO strategy and spot new opportunities.
What Is a SERP Tracking Tool?
SERP stands for Search Engine Results Page, which refers to the page displayed when you search for something on Google, Bing, Yahoo, or other search engines. These pages typically include organic search results, paid advertisements, videos, and snippets. A SERP tracking tool is designed to help SEO professionals, businesses, and marketers monitor the ranking positions of web pages within these search results.
By using the right SERP tracking software, you can analyze the search rankings for specific keywords or queries, providing a clear picture of your website’s performance. Additionally, it enables you to gather valuable insights into your competitors’ rankings. With this information, you can develop an effective SEO strategy to boost your website’s visibility and ranking on search engines.
Why Is Rank Tracking Important?
Rank tracking is essential for keeping tabs on and analyzing the positions of specific keywords that your website or competitors rank for on search engine results pages. Those who recognize the importance of a robust SEO strategy—such as marketing professionals, business owners, and marketers—rely on rank-tracking tools to determine where URLs stand on SERPs for particular keywords.
Well-designed rank tracking software enables users to identify pages experiencing traffic drops, gain insights into competitor strategies, and pinpoint areas for improvement. Understanding keyword rankings is crucial for SEO experts, as it guides the development of strategies to increase organic search traffic, which can lead to higher clicks, conversions, sales, and ultimately, revenue.
Key Considerations When Choosing a Rank Tracking Tool
With so many SERP tracking tools available online, selecting the right one requires careful consideration of your specific needs. The ideal software should offer a robust set of features to effectively track keyword rankings and enhance your SEO efforts. Here are the key factors to keep in mind when choosing the best SERP checker for your website:
1.) Keyword Tracking Accuracy and Crawl Dates
Accuracy in keyword tracking is paramount for effective SERP monitoring. Your chosen software should include a comprehensive keyword research tool that monitors search volume and estimates traffic for your website. This functionality helps you focus on high-ranking keywords and tailor content to match user search intent. Additionally, the tool should be capable of crawling SERPs across different search engines to analyze targeted keywords effectively.
2.) Rank Tracking for Specific Search Engines and Devices
Rank tracking is essential for assessing the effectiveness of your SEO efforts. A good SERP tracker should allow you to monitor web page positions across various search engines, including Google, Yahoo, Bing, and Baidu, and on multiple devices. It should also offer the capability to identify the user’s physical location and provide regular updates on your website’s SERP positions.
3.) Competitor Analysis Capabilities
Understanding your competitors’ SEO strategies is critical to gaining a competitive edge. A SERP tracker with robust competitor analysis features can examine your rivals’ content and keywords, providing valuable insights into their tactics. By analyzing this data, you can refine your own marketing strategies to capitalize on gaps in their approach.
4.) Historical Data Access for Trend Analysis
A comprehensive SERP tracking tool should offer access to both real-time and historical data. This feature allows you to track the positioning of your web pages over time and analyze trends that could inform your SEO strategy. By having a historical record of changes in search engine rankings, you can quickly identify areas for improvement and take proactive measures to enhance your SEO efforts.
5.) Customizable Reporting Options
Reporting capabilities are crucial in any SERP tracking tool. The best software should include advanced reporting features that allow you to generate custom reports based on the data collected. Look for tools that offer white-label reporting options, making it easier to visualize and present your findings in a professional format.
6.) Integration and Compatibility
Top-tier SERP trackers should seamlessly integrate with leading analytics platforms like Google Analytics and Adobe Analytics, as well as your preferred SEO tools. Compatibility with popular content management systems (CMS) like WordPress and Drupal is also important, as it ensures that your tracking tool can support your broader digital marketing efforts.
7.) Scalability and Pricing Structures
As your SEO needs evolve, your SERP tracking tool should be able to scale accordingly. Choose software that offers flexible pricing plans and the ability to test features with a limited number of tracked keywords. This allows you to evaluate the tool before committing to a plan that fits your budget and feature requirements.
CasinosBroker’s Recommendations of the 11 Best SERP Tracking Tools
The CasinosBroker team has identified and listed the top SERP tracking tools that SEO professionals, agencies, marketers, and business owners can utilize today. These tools are ideal for tracking keyword rankings and gathering insightful data to optimize your SEO marketing strategies. You can select any of the following software options, choosing packages based on the number of keywords tracked per month and the specific SERP features you require. Let’s delve into the best SERP tracking software available right now.
Ahrefs
Ahrefs, headquartered in Singapore, is a globally recognized SaaS company known for its online SEO tools and rank tracker. Marketers from leading companies use Ahrefs to view search results for all the keywords they rank for across different locations. It’s an excellent tool for businesses of all sizes to track keyword rankings and boost their organic search traffic. Key features include:
- A user-friendly dashboard with crucial SEO metrics
- SERP checker for analyzing organic search traffic
- Keyword difficulty checker to assess the chances of ranking highly in search results
- SEO tools for tracking keywords on platforms like YouTube, Amazon, and Bing
- Site audit tool to identify on-page and technical SEO issues
- Keyword explorer to discover the best keywords
Ahrefs also offers free SEO tools, including a backlink checker, webmaster tools, and WordPress plugins.
Pricing Per Month:
- Lite: $99
- Standard: $199
- Advanced: $399
- Enterprise: Custom annual contract
Our Verdict on Ahrefs: Ahrefs is an excellent choice for those who need a rank tracker to visualize SEO progress and organize keywords. We recommend it for any marketer seeking a reliable ranking difficulty tool. Enterprises and agencies can also benefit from custom plans tailored to their needs.
Semrush
Semrush is the go-to platform for SEO, competitor analysis, advertising, and content marketing. Established in 2008, the company provides businesses with a variety of tools to enhance their visibility on search engines. Depending on your focus, you can take advantage of features like:
- Site audit tool for identifying and fixing website issues
- Backlink analysis to examine inbound links, domains, subdomains, and URLs
- Rank tracker to monitor your target keywords daily
- Website competitor analytics to compare your site traffic against competitors
- PPC keyword research tools to find the right keywords
- Local SEO tools for optimizing websites for local searches
Beyond its reputable SEO tool and SERP checker, Semrush is also known for its online reputation management tools. Additional features include a top-tier agency partners platform and social media management software.
Pricing Per Month (1 User):
- Pro: $129.95
- Guru: $249.95
- Business: $499.95
Note: Prices are lower with annual plans.
Our Verdict on Semrush: With 15 years of experience, Semrush offers some of the best SERP features used by leading global brands. The fact that 10 million users in more than 140 countries have relied on this tool speaks to its reliability. Companies of all sizes can trust its software.
SE Ranking
SE Ranking provides an intuitive platform with a top-tier SERP tracker and other SEO tools tailored for SEO agencies. Its powerful data-processing algorithms deliver valuable insights and streamline workflows for agencies. Here’s what you can do with SE Ranking’s SERP features:
- Conduct a comprehensive site audit to gather crawl data and view all essential metrics
- Use the keyword rank tracking feature to gather data on keyword positions
- Leverage white-label SEO software with customizable reporting tools
- Perform keyword research with suggestion and grouping tools
- Utilize the SERP tracker to gather SERP data on all keywords
- Analyze other websites using SE Ranking’s competitor research tool
Overall, SE Ranking offers scalable SEO solutions for enterprises, agencies, SMBs, and entrepreneurs. It also includes a content editor, a backlink checker, and unique tools specifically designed for agencies.
Pricing Plans Per Month:
- Essential: $55.00
- Pro: $109.00
- Business: $239.00
Note: Prices are lower with annual plans.
Our Verdict on SE Ranking: SE Ranking is an ideal choice for agencies seeking to achieve impressive results with a comprehensive SERP tracker analysis tool. From tracking rankings to conducting website audits, it provides everything companies need to analyze keywords and refine their SEO strategies.
Google Search Console
With over 80% of the global market share, Google is the world’s largest search engine. This makes Google Search Console one of the top SERP tracking tools for measuring your website’s search traffic and overall performance. It helps you identify which searches bring visitors to your site and evaluates your ranking on Google Search by analyzing user behavior. Here’s how you can benefit from Google Search Console:
- View the most popular queries among your website users
- Troubleshoot and resolve site issues
- Receive alerts for any problems with your website
- Analyze your website’s average position, clicks, and impressions
- Submit URLs and sitemaps for crawling
- Assess your index coverage
Google Search Console gives you a clear understanding of how the world’s most popular search engine views your web pages. Additionally, you can use Google’s search console training materials to improve your ranking and attract more organic traffic.
Pricing: N/A
Google Search Console is completely free to use, making it an invaluable tool for website owners and SEO experts to monitor and fix errors without any cost.
Our Verdict on Google Search Console: If you’re seeking simple SERP features to enhance your website’s visibility in Google search results, Google Search Console is highly recommended. It’s effective regardless of what your visitors are searching for, whether it’s news, images, or videos. Another significant advantage is that this tool is available at no charge.
AccuRanker
With offices in the UK, Denmark, and the United States, AccuRanker is a sophisticated rank tracker designed with SEO agencies and enterprises in mind. It offers a vast selection of search engines, including Google, YouTube, Baidu, and Bing. AccuRanker’s SERP features include:
- Integration with Google Looker Studio (formerly Google Data Studio), Adobe Analytics, Google Sheets, and Google Analytics
- A 24-billion keyword research database
- Advanced reporting features for SERP analysis and tracking
- Competitor tracking and ranking
- Historical search volume data for each keyword
One of the key benefits of AccuRanker is its support for unlimited users. Additionally, there are multiple pricing plans based on the number of tracked keywords, with yearly plans offering a 10% discount.
Pricing Per Month:
- From $129 to $2,769 for 1,000 to 50,000+ keywords tracked
- Custom plans available for 100,000+ keywords tracked
Our Verdict on AccuRanker: AccuRanker stands out with its support for unlimited domains and users. Its flexible pricing plans make it accessible for agencies and enterprises of all sizes. Those who opt for yearly packages will also appreciate the significant discount.
SerpWatch
SerpWatch is a well-regarded SEO tool and one of the top rank trackers designed for agencies and marketers. It’s among the few rank tracking tools offering customizable notifications, an intuitive dashboard, and a wide array of SERP features. With SerpWatch, you can gather historical keyword data and quickly determine the average position. Key features include:
- A free SERP checker for tracking your web page’s SEO results
- Backlink monitor for analyzing domain backlinks
- Keyword analysis and research tools for generating relevant keywords
- Integrations and API to enhance team efficiency
- White-label client portals
SerpWatch also includes a report builder for automated SEO reports, along with client management features and an intelligence hub for analyzing your SEO efforts.
Pricing Per Month:
- Starter: $49 for 7,500 keywords tracked
- Growth: $99 for 22,500 keywords tracked
- Premium: $349 for 75,000 keywords tracked
Note: Yearly plans are available at a reduced cost.
Our Verdict on SerpWatch: SerpWatch is an excellent option for SEO agencies, affiliate marketers, e-commerce website owners, and SaaS companies seeking reliable rank trackers. This tool provides the necessary SERP features to monitor keywords and help websites achieve higher rankings on search engines.
ProRankTracker
ProRankTracker is a leading professional rank tracker in the industry, created for various users including SEO agencies, SEMs, enterprise users, and website owners. SEO professionals can use it to consistently monitor keyword positions on search engine results pages. Key features include:
- Advanced SERP trackers for checking URL rankings and top search results for specific keywords
- SEO rank trackers with reporting solutions and a highly accurate algorithm
- Instant-check and PRT APIs for businesses of all sizes
- Rank tracking available via PRT mobile apps
- Local tracking tools
One of the standout aspects of ProRankTracker is its 24/7 customer support services, which include live chat and dedicated customer success managers for all agency plans.
Pricing Per Month:
- Free Trial: $0 for 14 days
- Starter: $49
- Pro: $109
- Agency: $180
Note: Yearly plans are available at a 20% discount.
Our Verdict on ProRankTracker: ProRankTracker is a top choice for SEO professionals, agencies, and website owners seeking a cutting-edge rank tracker. Beyond rank tracking, the availability of mobile apps and a 14-day trial with premium features make it a tool worth trying.
Serpstat
With over 863,000 users globally, Serpstat has evolved from a keyword research tool in 2013 into a comprehensive SEO platform. It offers a variety of solutions tailored for agencies, SaaS products, media sites, e-commerce, and SMBs. Key features include:
- Keyword rank tracker for monitoring rankings in desktop and mobile search results
- Site audit tool to identify and fix on-site and technical SEO issues
- Competitor analysis for assessing other websites’ SEO and PPC strategies
- AI content generation for creating meta tags and articles
- Keyword research tools for selecting the most effective keywords
Each pricing plan provides access to 230 Google search regions. Additional features like local SEO, SERP crawling, and search volume crawling service (SVCS) are available for $20 per location.
Pricing Per Month:
- Individual: $59
- Team: $119
- Agency: $479
- Custom: Contact support
Note: Yearly plans offer a discount.
Our Verdict on Serpstat: Serpstat is an excellent choice for search marketing professionals. Its robust SEO tools help users achieve their marketing goals more efficiently, making it suitable for both individuals and large enterprises.
SerpApi
SerpApi is a comprehensive API designed for scraping data from various search engines, including Google, Yahoo, YouTube, Bing, and DuckDuckGo. Unlike traditional SERP tracking tools, SerpApi integrates with multiple programming languages such as JavaScript, Python, PHP, C++, Java, Ruby, and Golang, making search results from all major engines actionable. Key use cases include:
- Rank tracking to analyze organic search results for any keyword and domain
- Local SEO to help businesses find valuable data and make informed marketing decisions
- Voice assistant features for quick access to answers and graph results
- News monitoring to analyze trends and predict future developments
- AI models for easy data extraction
SerpApi also offers real-time background check automation, making it useful for banks, law firms, and other organizations needing to scrutinize individuals and companies thoroughly.
Pricing Per Month:
- Developer: $75 for 5,000 searches
- Production: $150 for 15,000 searches
- Big Data: $275 for 30,000 searches
- Enterprise: Contact support
Our Verdict on SerpApi: SerpApi is ideal for technical SEO experts who need to obtain accurate data by scraping popular search engines. It offers raw data from search results, making it a unique tool compared to traditional SERP tracking tools.
SEOmonitor
SEOmonitor is a leading platform for building accurate SEO forecasts and conducting keyword research. It enables agencies to create effective keyword strategies, analyze visibility metrics, and demonstrate the impact of organic traffic. SEOmonitor’s features include:
- Rank tracker to monitor clicks on organic results, search volumes, and conversion data
- SEO forecast to predict the impact of clicks and search volumes
- Content audit and optimization tools to improve rankings
- API and integrations with Looker Studio and Google Sheets
- AI-powered auto-grouping of target keywords
A standout feature is SEOmonitor’s simple agency dashboard, which allows users to track overall visibility, manage clients, and monitor SEO objectives. Additional tools for timely reports, account management, and client engagement are also available.
Pricing Per Month:
- Base Plan: $107 (increases with additional features)
Our Verdict on SEOmonitor: SEOmonitor is trusted by over 2,000 SEO teams worldwide for its accurate forecasting, opportunity indicators, and regular search engine updates. Its seamless integration with Google Search Console, Sheets, and Looker Studio makes it a top choice for marketing agencies.
Zenserp
Zenserp.com is gaining popularity as a SERP API for scraping Google search results. It also supports other search engines like Yandex Search, YouTube, DuckDuckGo, and Bing. Whether you’re interested in shopping, news, trends, videos, or images, Zenserp is a powerful scraping tool. Key features include:
- Google SERP API for extracting ads, organic search results, and featured snippets
- Yandex Search API for retrieving search results in JSON format
- Reverse Image Search API
- Google Maps API for scraping locations
- Google Trends API to compare popular search phrases
New users can start with Zenserp’s free version, which offers 50 free searches. Monthly and discounted yearly plans are also available depending on your needs.
Pricing Per Month:
- Small: $49.99
- Medium: $129.99
- Large: $249.99
- Very Large: $499.99
Note: Yearly plans offer a 20% discount.
Our Verdict on Zenserp: Zenserp is a recommended API for scraping search engine results pages and collecting raw data. It’s ideal for scraping Google and other major search engines, with the basic package covering all SERP types, making it suitable for users with a small budget.
Improve Your SEO Marketing Efforts with SERP Tracking Tools
SERP tracking tools are essential for SEO professionals, marketers, and business owners to monitor and analyze search results for the most critical keywords. By leveraging the right SERP features, these tools enable users to identify market gaps by evaluating competitors’ websites. Armed with accurate data, they can craft effective SEO strategies to maintain a competitive edge.
FAQ
What Is SERP Tracking Software?
SERP tracking software is designed to monitor a website’s search rankings as well as those of its competitors for specific keywords. These tools offer features like keyword research, ranking analysis, SERP evaluation, and site audits to help assess and enhance the effectiveness of SEO strategies.
Who Needs a SERP Tracking Tool?
A well-designed SERP tracking tool is valuable for various individuals and organizations looking to create successful SEO marketing strategies. Typically, these tools are used by online marketers, e-commerce sites, influencers, SEO agencies, and professionals focused on search engine optimization.
What Are the Benefits of Using SERP Tracking Tools?
Top rank-tracking software allows users to assess search engine results for relevant keywords. With SERP tools, you can gauge your website’s visibility, measure the success of SEO strategies, analyze competitors, and identify opportunities to optimize keyword usage.
Can I Use Rank Tracking Software for Free?
Some of the top tools we’ve recommended offer free trials that allow you to test their SERP features. However, these free versions often have limitations on the features available and the number of keywords you can track.