White Label is an effective way to launch an online casino from scratch. It is a common industry practice and a preferred alternative to a solo casino business. What exactly is behind the concept and what benefits the White Label provides are the major elements that an operator should consider before deciding on the best strategy to launch a new business.
How It Works
When a business owner purchases a White Label solution, he or she gains immediate access to a one-of-a-kind, ready-to-go online casino. The website is tailored to the operator’s specific requirements, with an exclusive identity such as a brand name and logo, and it is hosted on a distinct domain. From the player’s perspective, it appears to be an entirely independent product and experience.
However, the White Label solution provides numerous benefits. Aside from the ready-to-use website and casino software, the White Label solution provider handles the legal requirements of the business. It operates under the provider’s current online gambling licensing in one of the existing gambling jurisdictions. It eliminates the need to go through the time-consuming process of applying for a licence, which may take anything from a few weeks to more than a year. Furthermore, the online casino can leverage the existing financial infrastructure, which typically includes merchant accounts with prominent payment systems, as well as credit and debit card processing possibilities.
The online casino operator is accountable for:
- Day-to-day casino administration.
- Marketing and player acquisition Retention, marketing, and loyalty programs
- First-line support for players
The white label solution vendor is responsible for:
- Providing software platforms and games.
- Technical help for online casino operators.
- Web development and hosting
- Legal infrastructure (maintaining a valid gaming licence)
- Financial infrastructure (processing payments via multiple means)
Key Advantages of the White Label Solution
The White Label solution has some advantages that are often critical for new online casino operators:
- Significantly quicker time to market
- Ability to focus on marketing and retention
- Savings on licensing fees
- Legal operation with no additional bother.
- Ready-to-use payment processing alternatives.
Turnkey Solutions: An Alternative for Licensed Operators
For operators who already have their own gaming license, a White Label solution is unnecessary. In this scenario, a ‘Standalone’ solution is perhaps the best option.
This strategy gives you considerably more control over your operations, allowing you to customize your casino’s brand and run it according to your specific vision. By combining the freedom of customization with the efficiency of expert help in key operational areas, this solution allows you to concentrate on your own strategic growth and market position.