Knowledge Base

Mastering Marketing 101 begins with a fundamental principle: understand your audience inside and out. Who are they? Where can you find them? What motivates their decisions? What incentives resonate with them? Without a firm grasp of these essentials and more, your sales pitch could face an uphill battle, regardless of whether you’re marketing widgets or

What’s the timeline for a buyer to make a decision on pursuing a business acquisition or calling off their search? Let’s delve into this question. Buyers typically fall into two categories: companies and individuals. Companies: When companies opt for growth through acquisitions rather than organic expansion, they often remain active in the market indefinitely, or

The motivations that drive companies to pursue acquisitions are diverse and often intricate. Nevertheless, recognizable trends emerge, enabling us to formulate overarching insights that prove valuable in prioritizing your value drivers. Why is this significant? Understanding the rationale behind an acquisition will: Empower you to discern which value drivers can potentially yield a higher return

A competitor has recently reached out to me with an interest in purchasing my business. I’m eager to engage in a discussion, albeit with a confident stance. While I’m open to exploring this opportunity, I want to ensure that my sensitive information remains safeguarded. The question arises – are they genuinely interested or simply seeking

Yesterday, a member of our team expressed interest in purchasing our business. He mentioned that his siblings are also keen on joining him in this venture. However, a challenge has arisen: he inquired about our willingness to sell and the asking price. When I posed the same question to him – what he would be

Can my business be sold to a non-U.S. citizen located outside the United States? I’ve listed my business for sale and there’s a potential buyer from China. However, I’m uncertain about the practicality of selling to someone from abroad. What’s the process for selling my business to a foreign buyer? Selling your business to an

I appreciate your interest in purchasing my business. Thank you for letting me know about your father-in-law’s role as the investor with the available funds. I am open to proceeding with the NDA, keeping in mind the confidentiality of our discussions. Let’s move forward with the understanding that this transaction will involve you and your