The brand is a live, fully operational UK-focused online casino and sportsbook running on the ProgressPlay white-label platform under UKGC and MGA compliance. Launched in 2021 by a sole owner now exiting B2C to focus on B2B, this is a clean, motivated sale of a regulated asset with four-plus years of verifiable performance data.
The numbers speak for themselves. Over its operational lifetime through February 2026, the casino brand has processed £14.4 million in total player deposits, generated £4.24 million in gross gaming revenue, and onboarded 58,958 registered players — 25,003 of whom converted to paying depositors. The all-time registration-to-FTD conversion rate sits at approximately 40%, which is materially above the white-label industry average and reflects the quality of the player base rather than volume-driven padding.
Peak performance was achieved in 2022: £1.59M GGR, 12,243 FTDs, and a 49% conversion rate. The decline from that peak is not a market or platform issue — the owner deliberately cut affiliate spend from 2024 onward as a cost-reduction measure ahead of the B2B transition. That decision compressed volume but also compressed costs, and it leaves the single most powerful growth lever — affiliate channel reactivation — entirely untouched for the incoming operator.
What’s included in the sale:
Domain, live ProgressPlay casino and sportsbook platform, complete player database (58,958 accounts with full transaction history), double opt-in mailing list of 60,000+ contacts, active affiliate programme with existing relationships, all advertising accounts (Facebook, Google), social media accounts, and full Xero financial records. The seller will provide comprehensive onboarding and transition support with no fixed time limit on availability.
The opportunity for a buyer is straightforward. The affiliate infrastructure is live. The mailing list is deployable from day one. The player database — 25,003 verified UK depositors — is a retargetable asset that a competent CRM operator can monetise within weeks of closing. Industry benchmarks for UK casino database reactivation suggest a 5–15% re-deposit rate within the first 90 days of a structured campaign. At an estimated player LTV of £450 and a cost of acquisition already paid, the economics of that reactivation are compelling.
Platform note: The brand operates under ProgressPlay’s UKGC and MGA licences. The incoming operator will need to agree commercial terms directly with ProgressPlay, including the 30% NGR revenue share. Prospective buyers are advised to confirm platform transfer eligibility with ProgressPlay during the due diligence phase.
A full Confidential Information Memorandum (CIM) is available to qualified buyers upon execution of an NDA.
Asking Price: Upon request | Deal Type: Asset Sale | Platform: ProgressPlay (UKGC + MGA) | Advisor: Gabriel Sita — [email protected] | CasinosBroker.com
Listing ID: 155
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