UK Casino & Sportsbook Brand

The brand is a live, fully operational UK-focused online casino and sportsbook running on the ProgressPlay white-label platform under UKGC and MGA compliance. Launched in 2021 by a sole owner now exiting B2C to focus on B2B, this is a clean, motivated sale of a regulated asset with four-plus years of verifiable performance data.

The numbers speak for themselves. Over its operational lifetime through February 2026, the casino brand has processed £14.4 million in total player deposits, generated £4.24 million in gross gaming revenue, and onboarded 58,958 registered players — 25,003 of whom converted to paying depositors. The all-time registration-to-FTD conversion rate sits at approximately 40%, which is materially above the white-label industry average and reflects the quality of the player base rather than volume-driven padding.

Peak performance was achieved in 2022: £1.59M GGR, 12,243 FTDs, and a 49% conversion rate. The decline from that peak is not a market or platform issue — the owner deliberately cut affiliate spend from 2024 onward as a cost-reduction measure ahead of the B2B transition. That decision compressed volume but also compressed costs, and it leaves the single most powerful growth lever — affiliate channel reactivation — entirely untouched for the incoming operator.

What’s included in the sale:

Domain, live ProgressPlay casino and sportsbook platform, complete player database (58,958 accounts with full transaction history), double opt-in mailing list of 60,000+ contacts, active affiliate programme with existing relationships, all advertising accounts (Facebook, Google), social media accounts, and full Xero financial records. The seller will provide comprehensive onboarding and transition support with no fixed time limit on availability.

The opportunity for a buyer is straightforward. The affiliate infrastructure is live. The mailing list is deployable from day one. The player database — 25,003 verified UK depositors — is a retargetable asset that a competent CRM operator can monetise within weeks of closing. Industry benchmarks for UK casino database reactivation suggest a 5–15% re-deposit rate within the first 90 days of a structured campaign. At an estimated player LTV of £450 and a cost of acquisition already paid, the economics of that reactivation are compelling.

Platform note: The brand operates under ProgressPlay’s UKGC and MGA licences. The incoming operator will need to agree commercial terms directly with ProgressPlay, including the 30% NGR revenue share. Prospective buyers are advised to confirm platform transfer eligibility with ProgressPlay during the due diligence phase.

A full Confidential Information Memorandum (CIM) is available to qualified buyers upon execution of an NDA.

Asking Price: €700,000 | Deal Type: Asset Sale | Platform: ProgressPlay (UKGC + MGA) | Advisor: Gabriel Sita — [email protected] | CasinosBroker.com

Frequently Asked Questions

Why is the seller exiting a profitable UKGC-licensed casino?

The owner is transitioning from B2C operations to focus on B2B iGaming services — a strategic pivot rather than a distressed exit. Revenue declined from the 2022 peak due to a deliberate reduction in affiliate spend ahead of this transition, not due to market or platform issues. Full financial records and a seller interview are available under NDA.

Is the ProgressPlay license and platform transferable to a new owner?

ProgressPlay has an established change-of-control process that includes a KYC review of the incoming operator, typically taking 60–90 days. The UKGC change-of-control notification and fit-and-proper assessment runs concurrently and typically takes 8–16 weeks. CasinosBroker manages both processes in parallel to minimise total transfer timeline.

What is the biggest growth opportunity for an incoming buyer?

The seller deliberately cut affiliate spend from 2024 onward as a cost-reduction measure. Affiliate channel reactivation represents the single most powerful and immediately accessible growth lever — with a proven player database of 58,958 accounts and a 40% all-time registration-to-FTD conversion rate already established.

What does the mailing list of 60,000+ contacts include?

The double opt-in mailing list covers both registered players and marketing subscribers. It transfers as part of the asset sale subject to GDPR compliance documentation. This is a significant value asset for CRM-driven player reactivation and cross-sell campaigns from day one of ownership.

What financial documentation is available for due diligence?

The financial records, ProgressPlay platform revenue reports. A complete data room is prepared for qualified buyers post-NDA, including 4+ years of verifiable performance data from launch through May 2026.