UK-Focused Casino & Sportsbook Brands

MGA + UKGC | €1.6M Deposits

High-performing UK-Focused Casino whitelabel portfolio now available, featuring two established brands targeting the UK market under MGA and UK licenses.

This is a plug-and-play operation with proven traction, strong player value, and clear scalability.

Performance Snapshot

• €1.61M total deposits
• €533K GGR | €471K NGR
• €150K+ net profit generated
• 16K+ registrations | 3.1K FTDs
• €8.9M+ total betting volume

Conversion has improved significantly over time, reaching 29% in 2024 and 56% in 2026 (YTD) — indicating strong traffic quality and optimized funnels.

Why This Deal Stands Out

• UK-Centric Player Base → high LTV, strong retention
• Reduced Affiliate Dependency → dropped from ~16.5% to ~2.5%, boosting margins
• SEO + Owned Traffic Focus → sustainable, lower CAC acquisition model
• Casino + Sportsbook Mix → diversified revenue streams
• Fully Managed Infrastructure → minimal operational complexity via ProgressPlay

Growth Opportunities

• Reintroduce and scale affiliate partnerships
• Expand into additional GEOs (EU / ROW)
• Increase CRM monetization (email, SMS, VIP)
• Add new game providers / promotions

Get in touch.

Frequently Asked Questions

Why does this portfolio include two brands rather than one?

The two-brand structure allows the seller to exit both UK-facing assets simultaneously under a single transaction. For buyers, acquiring two established brands with shared infrastructure, overlapping affiliate relationships, and complementary player databases delivers immediate portfolio scale at a lower combined cost than acquiring each separately.

What explains the improvement in FTD conversion from 29% in 2024 to 56% in 2026?

The improvement reflects funnel optimisation, reduced reliance on low-quality affiliate traffic (affiliate dependency dropped from ~16.5% to ~2.5%), and a shift toward higher-intent SEO and owned traffic channels. The 56% conversion rate in 2026 YTD reflects the quality of incoming traffic rather than volume, and represents a strong foundation for an incoming operator to scale.

What is the growth opportunity for an incoming buyer?

The seller deliberately reduced affiliate spend to lower CAC and improve margins. Reintroducing and scaling affiliate partnerships — with the existing platform infrastructure and player conversion rates now proven — is the primary growth lever. Additional opportunities include geo expansion beyond the UK and enhanced CRM monetisation of the existing player base.

Is this an asset sale or a share sale?

This is structured as an asset sale. Full transaction details including deal structure, asking price, and due diligence access are available to qualified buyers under NDA. Contact CasinosBroker to begin the process.