Understanding White Label Casino Software: Benefits, Features, and Uses

White Label Solutions for Starting Your Own Online Casino

Starting an online casino from scratch can be a daunting task, especially when it comes to the legal and financial aspects of the business. Fortunately, there is a widely used industry practice that offers an effective solution to this problem: White Label solutions. In this article, we will explore what White Label is, how it works, and the advantages it offers to operators who want to launch their own online gaming project.

What is White Label?

White Label is a solution that allows business owners to quickly and easily launch their own online casino. The website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. From the player’s perspective, it looks like a completely independent product and experience.

How does it work?

When purchasing a White Label solution, the business owner gets quick access to a unique, ready-to-operate online casino. The solution provider takes care of the legal and financial aspects of the business, offering operation under the provider’s active online gambling license in one of the existing gambling jurisdictions. This means there is no need to go through the tedious process of license application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.

What are the advantages of White Label?

The White Label solution offers a plethora of benefits to new online casino operators, including:

1. Much shorter time to market
2. Ability to concentrate on marketing and retention
3. Savings on licensing costs
4. Legal operation with no extra hassle
5. Ready-to-use payment processing options

Operators can focus on day-to-day casino administration, marketing and player acquisition, player retention, promotion strategy, and loyalty programs. The White Label solution provider is responsible for providing software platforms and games, technical support to online casino operators, website development and hosting, legal infrastructure (keeping an active gaming license), and financial infrastructure (processing payments via multiple payment methods).

White Label Casino Solution: Frequently Asked Questions (FAQs)

Starting an online casino can be a daunting task, but with a White Label solution, it can be made easier. If you’re considering using a White Label solution to start your own online casino, you may have some questions. Here are some of the most frequently asked questions about White Label solutions.

Is a White Label solution legal?

Yes, using a White Label solution to start an online casino is legal. The platform itself can operate under an existing license, but you’ll be able to change that later on.

Is a White Label solution safe?

Yes, White Label solutions use state-of-the-art software that makes your casino safe and secure. In addition to that, they use a fraud-proof payment system that comes along with the payment options that are part of the solution.

How long does it take to enter the market with a White Label solution?

The fastest it can be done is approximately six weeks. During that period, the provider will conduct promotions, manage daily operations, ensure great customer support, and create loyalty programmes for regular players.

How do payments work with White Label solutions?

White Label solutions come with an existing payment system that you can use for your casino. It includes Visa, Mastercard, Skrill, Neteller, Bitcoin, and several other popular methods.

What games will be available in my casino if I use a White Label solution?

White Label solutions come with more than 10,000 games from leading casino content developers, including Evolution Gaming, NetEnt, Microgaming, Quickspin, and more. Make sure to check out the entire list on the provider’s website.