White Label Solutions for Starting Your Own Online Casino
Starting an online casino from scratch can be a daunting task, especially when it comes to the legal and financial aspects of the business. Fortunately, there is a widely used industry practice that offers an effective solution to this problem: White Label solutions. In this article, we will explore what White Label is, how it works, and the advantages it offers to operators who want to launch their own online gaming project.
What is White Label?
White Label is a solution that allows business owners to quickly and easily launch their own online casino. The website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. From the player’s perspective, it looks like a completely independent product and experience.
How does it work?
When purchasing a White Label solution, the business owner gets quick access to a unique, ready-to-operate online casino. The solution provider takes care of the legal and financial aspects of the business, offering operation under the provider’s active online gambling license in one of the existing gambling jurisdictions. This means there is no need to go through the tedious process of license application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.
What are the advantages of White Label?
The White Label solution offers a plethora of benefits to new online casino operators, including:
- Much shorter time to market
- Ability to concentrate on marketing and retention
- Savings on licensing costs
- Legal operation with no extra hassle
- Ready-to-use payment processing options
Operators can focus on day-to-day casino administration, marketing and player acquisition, player retention, promotion strategy, and loyalty programs. The White Label solution provider is responsible for providing software platforms and games, technical support to online casino operators, website development and hosting, legal infrastructure (keeping an active gaming license), and financial infrastructure (processing payments via multiple payment methods).
A white label casino solution is a low-cost way to launch your own casino that will save you time and money. As with any other business, there are various steps to follow when developing an online casino platform that suits your marketing requirements and budget.
Fortunately, using a white label gaming solution makes it easier to get started quickly and allows you to enter the iGaming sector with cheap initial costs. We go into great detail about white label casino solutions so you can understand how they work and how to use them to begin your casino business.
Popular White Label Casino Solution Providers
OddsGate
Oddsgate provides a versatile iGaming platform with expert consultation, including quick setup, multi-license support, and integrated sportsbook and casino solutions. Their configurable service provides 2-4 week development time, second-level support, and flexible affiliate connectors, allowing worldwide operators to launch or scale rapidly.
- Comprehensive iGaming platform solutions.
- Rapid development and global scalability
- Expert consultancy (compliance, regulatory, and operational optimisation) and managed services (CRM, SEO, and Data-Driven Analysis)
- Affiliate and payment system connection is seamless.
- 24/7 multilingual customer service
Frently
Frently is a top provider of casino and sportsbook software solutions. With a focus on innovation, it provides advanced gamification, automation tools, and a full affiliate network to help your business succeed in the iGaming sector.
- Turnkey, white label, and cryptocurrency casino and sportsbook solutions.
- Access to over 150 game providers.
- Integration with over 200 payment providers.
- A variety of iGaming licenses and certifications
- Full-cycle managed services
AngelsHub
AngelsHub, a reputable provider with over 20 years of experience, provides turnkey solutions for online casinos and sportsbooks. Features include 24-hour support, a wide range of games, and simple controls.
- Established and Trusted Provider.
- Online Casino and Sportsbook Solutions
- 24/7 customer support.
- 100+ partners and 10,000+ titles.
- Intuitive Back-Office Tools
Slotegrator
Slotegrator, founded in 2012, specialises in omnichannel iGaming solutions. It provides entire white-label and turnkey casino solutions, including a Curaçao sublicense, high-quality software, and player support.
- More than a decade of industry leadership.
- Quick three-click gambling platform launch.
- Advanced customisation using ready-made templates.
- Superior multichannel solutions.
Sirplay
Sirplay provides world-class white label casino and sportsbook solutions using cutting-edge technology. With over 30,000 recognised games, it provides an unrivalled gaming experience.
- Certified white label solutions for casinos and sportsbooks
- Comprehensive casino platform with over 30,000 games.
- seamless connection using iframes and APIs.
- 15+ years of industry experience.
Quantum Gaming
With over 20 years of iGaming experience, Quantum Gaming provides Java-powered turnkey and white label solutions with AI features for global clients, ensuring stability, scalability, and personalised design.
- 20+ years of iGaming experience.
- Java-powered, dependable solutions
- AI-powered features.
- Global turnkey solutions.
- Scalability and Personalised Design
What Is A White Label Casino Solution?
White label casino solutions enable investors in the iGaming industry to launch an online casino business using pre-built services. In this situation, a single firm offers everything you need, including the gaming platform, online casino software, payment gateways, an affiliate system, and technical support.
Your primary responsibilities include designing a logo for the casino website and collaborating with an agency to market your brand to potential clients. Thus, selecting a white label solution is simpler than creating your own business from scratch. However, you may have limited influence over the technical components of the firm.
Choosing a reliable provider is critical if you want your white label gaming business to thrive. This entails choosing a licensed organisation that can supply high-quality casino software, secure payment mechanisms, and a diverse selection of games such as slots, table games, and live dealer games. A reputable white label solution provider must also provide the necessary support services and create a website that is accessible in different languages.
How Do White Label Casino Solutions Work?
Simply put, a white label solution offers you with a ready-to-run casino business while a third party assists you in maintaining and managing daily operations. While the casino platform may bear your selected brand name, the service provider is often responsible for the master gaming licensing.
Furthermore, organisations that provide white label sports betting solutions and casino platforms typically handle software maintenance and the payment systems required for casino deposits and withdrawals.
The best white label casino software vendors also help with player acquisition and offer player segmentation features. Furthermore, they provide a back office solution that gives you some control over your operations.
However, because the solution provider handles the majority of the labour, you may focus your efforts on marketing the casino business. It’s worth noting that the operator receives approximately 40% of the money, while the platform supplier receives 60%.
In essence, white label casino solutions give aspiring casino operators with a turnkey option for launching and marketing their business with little operational constraints, while sharing revenue with the platform provider.
Criteria for Evaluating White Label Casino Solution Providers
Choosing the finest white label casino platform provider might be tough due to the large number of options available. Your primary focus should be on organisations that provide world-class services and the finest player experience. As a result, you must assess every white label solution provider available in order to select the ideal one for your needs. There must be a high standard among game providers, casino games, bonuses, and banking alternatives.
Licencing and Regulation
Working with reputed providers in the target jurisdiction is critical for your casino business’s success in today’s competitive iGaming market. Players will only trust you if the white label gaming platform supplier has a genuine license. Service providers must also be regulated by credible entities such as:
- UKGC
- Malta Gaming Authority (MGA)
- Curaçao eGaming
With proper licensing and regulation, players may be confident that the casino software, payment systems, and website are entirely comply with gambling regulations.
Game Variety and Quality
Players should be able to choose from a diverse selection of online casino games. These include a variety of slots with great graphics and interactive features, as well as table and live casino games. To accomplish this, you will need to work with a well-known white label casino software company. This refers to a corporation that works with the greatest game suppliers in the online gambling sector.
If your casino platform is supported by industry-leading game providers like Microgaming, NetEnt, and Evolution, it will be easy to attract new players. Choosing the best providers enables you to give an unforgettable user experience.
Customisation Options
Although a white label casino platform provides all you require, there should be the ability to make some alterations. Design flexibility enables you to build a casino website with your own brand name and enhanced graphic components.
You will be more delighted with your white label casino business if you can customise the logo, colours, and themes. Using best practices for branding for startups is critical for building a strong brand and standing out in a crowded field. A reputable service will also give multi-language settings, allowing you to select the most appropriate language in the target region.
Payment Solutions
Having the correct payment channels is critical when running a casino platform with real money games. Players must deposit and withdraw money swiftly and safely.
As a result, the chosen white label casino supplier must offer the most user-friendly gaming payment gateway options. There should be a variety of payment methods available, including the most popular e-wallets, debit cards, prepaid cards, bank transfers, and cryptocurrency payments. Your company would also profit from offering several currencies across jurisdictions.
Mobile Compatibility
With the increased usage of mobile devices, the majority of gamers play online casino games on their smartphones or tablets. As a result, the chosen white label casino software vendor must offer a mobile-responsive platform. The greatest white label online casino software works perfectly across all mobile operating systems, including iOS and Android.
Whether they utilise mobile browsers or gambling apps, gamers should be able to register, deposit, play games, and collect bonuses at white label casinos while on the go. As the operator, you can always use payment testing services to guarantee that the available payment systems are compatible with all devices.
Customer Support and Services
To attract users, your white label gambling platform must offer excellent customer service. This entails having a responsive customer support crew that is always available to assist players in times of need.
So, when looking for the best white label solution, make sure that gamers can reach a reputable support team via live chat, email, phone, or social media. Additional services, such as training and technical support, will provide your company an advantage over its competition.
Are White Label Casinos Better than Standalone Casinos?
If you want to launch an online gambling business, you have more options than only white label casino solutions. Many excellent firms offer turnkey online casino solutions that enable you to create a standalone casino website.
So, what is the ideal way to launch your own iGaming platform with functional online casino software, high-quality games, and secure payment methods?
It all depends on your preferences. Any choice can work as long as it provides the required player experience and allows you to profit. If you’re not sure whether to use a white label casino platform or a standalone casino, here’s what you should know.
White Label Casinos
- A white label online casino is set to begin operations.
- Lower initial expenditures for a white label casino site.
- The platform provider owns the master gaming licence.
- The provider needs to administer the casino and give technical assistance.
- There are minimal customisation options.
- The operator is in charge of branding, marketing, and player acquisition.
- The majority of the revenue goes to the platform provider.
Standalone Casinos
- A solo casino is a customised platform.
- Higher initial costs for freestanding casinos
- Operators must handle the licensing and funding components of the business.
- The operator has full authority over the casino.
- There are a variety of customisation possibilities.
- The casino owner is accountable for everything, from branding to marketing.
- The operator receives the majority of the revenue.
Best White Label Casino Solution Providers
A good reputation is an important consideration when looking for the best white label gaming solution provider. You should work with a well-known brand that will go to any length to assist online casino platform proprietors in appealing to both local and international clientele without difficulty.
You want to collaborate with a company that uses cutting-edge technology to produce fully working casino websites. What you’re seeking for is a complete gaming platform that has a user-friendly interface, simple navigation, a wide range of games, bonus systems, reputable banking methods, and the tools you need to market to potential clients. With that said, below are the best white label casino companies accessible today.
OddsGate
Oddsgate is a global provider of iGaming solutions, including sportsbooks, casinos, payment systems, and affiliate programs, as well as specialised operational consulting and growth-focused managed services. Oddsgate’s agility, efficiency, and global footprint enable enterprises to create or scale operations in under 30 days while maintaining compliance and smooth integration of numerous services.
Verdict
Oddsgate is an ideal choice for operators looking to swiftly launch or expand their iGaming operations. Its technology integrates extensively with sportsbook and casino providers, while assuring compliance in major regions with a robust licensing portfolio that they intend to develop further. Unspecified setup fees may impact cost-sensitive enterprises, but Oddsgate’s capabilities in compliance, deployment, and affiliate flexibility position it as a top contender in the industry.
| Platform | Oddsgate |
| Set-up Fee | TBD |
| Licenses | Anjouan Gaming, Curaçao eGaming, ONJN, and Brazil Betting License |
| Sportsbook | Yes |
| Casino | Yes |
| Development Time | 2-4 weeks depending on the client |
| Customer Support for Players | No first-level support; provides recommendations for partners |
| Top-GEOs Covered | Global, except the US and a few other countries |
| Affiliate Programme Integration | Smartico; others – upon request |
| Pros | Cons |
| Fast go-live time (2-4 weeks) | No first-level customer support |
| Wide range of casino providers | No details on set-up fees |
| Strong licensing across multiple regions | |
| Flexible affiliate program integration |
Frently
Frently provides affiliates with a unique opportunity to promote cutting-edge casino and sportsbook systems, including turnkey, white-label, and crypto-enabled solutions. Frently’s smooth integration and complete assistance allow affiliates to connect into the burgeoning worldwide iGaming market.
Verdict
Frently’s innovative iGaming solutions and customised platforms, notably in the crypto gaming arena, making it an ideal alternative for affiliates looking to reach a larger worldwide audience. Frently is a fantastic partner for affiliates wishing to create significant money in the iGaming business, since they provide strong assistance and competitive commissions.
| Platform | Frently |
| Set-up Fee | On Request (varies based on chosen solution: turnkey, white-label, crypto) |
| Licenses | UKGC, GCB, MGA, TGC, and more |
| Sportsbook | Yes |
| Casino | Yes |
| Development Time | Fast onboarding, typically under 3 months |
| Customer Support for Players | Yes |
| Top-GEOs Covered | Global reach (focus on markets supported by licensing jurisdictions) |
| Affiliate Programme Integrations | 10+ |
| Pros | Cons |
| Advanced iGaming solutions like crypto-enabled platforms | Limited to casino and sportsbook niches |
| Competitive, performance-based commission structure | Payment methods may not suit all regions |
| Dedicated account managers and 24/7 technical support | |
| Monthly payouts with low minimum threshold |
Sirplay
Sirplay is a reputable provider of sportsbook and gaming solutions, designed to empower both affiliates and operators. With over 15 years of experience, Sirplay provides white-label and turnkey systems, AI-powered risk management, and Web3 connection to over 40 bookies across 11 countries.
Verdict
Sirplay is an appealing option for affiliates because it provides a comprehensive suite of performance-enhancing features, including AI-driven risk management and web3 integration. Affiliates benefit from adaptable solutions that enable them to expand their companies across numerous markets. However, feature flexibility might have an impact on launch times.
| Platform | Sirplay |
| Set-up Fee | Flexible pricing based on project scope and features |
| Licenses | N/A |
| Sportsbook | Yes |
| Casino | Yes |
| Development Time | Quick implementation with tailored solutions for different operator needs |
| Customer Support for Players | 24/7 customer support |
| Top-GEOs Covered | Global coverage, with key markets in North America, Latin America, and Europe |
| Pros | Cons |
| High earning potential with flexible revenue models | Costs can vary depending on program complexity and region |
| AI-powered fraud detection ensuring clean traffic and secure operations | Some setup delays may occur if advanced features are requested |
| Multiple revenue streams through both sportsbook and casino products | Web3 integration may require additional learning for affiliates unfamiliar with blockchain |
| Full control over branding and market targeting |
Slotegrator
Slotegrator provides bespoke turnkey solutions for online casino and sportsbook companies, ranging from gaming content integration to licence acquisition. Slotegrator assists organisations in launching and scaling their iGaming operations by providing speedy deployment, flexible customisation, and a comprehensive suite of integrated tools.
Verdict
Slotegrator stands out as a highly adaptable and comprehensive platform for online casino and sports betting companies. Its modular design enables for easy adaptation, allowing businesses to choose features and integrations that meet their individual requirements. The platform’s global reach and huge game library make it suitable for operators targeting many regions, but smaller companies may face significant fees.
| Platform | Slotegrator |
| Set-up Fee | Flexible, based on platform needs and services |
| Licenses | Isle of Man Gambling Supervision Commission (GSC); assistance available for other jurisdictions |
| Sportsbook | Yes |
| Casino | Yes |
| Development Time | Tailored to each project; delivery time agreed individually |
| Customer Support for Players | Technical solutions provided for integrating customer support tools such as live chat, email, and SMS |
| Top-GEOs Covered | Global coverage with strong presence in Europe, Asia, and Latin America |
| Affiliate Programme Integration | PartnerMatrix, Affilka, MyAffiliates, NetRefer, Post Affiliate Pro, Alanbase, and more |
| Pros | Cons |
| Fast deployment with extensive customisation options | Higher costs depending on the complexity |
| Integration of over 15,000 certified games from 100+ developers via APIgrator | Some services require additional fees for full integration |
| Global licensing and regulatory support | |
| Technical solutions for customer support integration |
Quantum Gaming
Quantum Gaming offers innovative white-label and turnkey solutions designed specifically for casino and sportsbook operators. Established in 2007, it collaborates with leading gaming and payment providers to promote growth, increase user engagement, and maintain a competitive edge in the iGaming sector.
Verdict
Quantum Gaming is an excellent alternative for affiliates because of its solid ties with industry-leading gaming and payment suppliers. Its emphasis on cutting-edge technology and personalised service provides major benefits, but affiliates should be aware of market rivalry.
| Platform | Quantum Gaming |
| Set-up Fee | N/A |
| Licenses | Yes |
| Sportsbook | No |
| Casino | Yes |
| Development Time | Quick set-up |
| Customer Support for Players | 24/7 support available through various channels, ensuring timely assistance. |
| Top-GEOs Covered | N/A |
| Pros | Cons |
| Strong partnerships with reputable gaming and payment providers | Lack of transparency in some key areas like set-up fees |
| Advanced technology for premium tools | |
| Comprehensive support for affiliates and players |
AngelsHub
AngelsHub is a respected provider of turnkey online casino and sportsbook software solutions, with over 20 years of experience in sports betting and casinos. Key aspects of its standalone casino solution include payment system integration and hosted server support.
Verdict
AngelsHub is a dependable partner in the iGaming business, with extensive sportsbook and casino coverage. Their 24-hour customer support offers dependable assistance, while adjustable features cater to a variety of operator demands. However, potential partners must confirm the setup fee and development schedule.
| Platform | AngelsHub |
| Set-up Fee | Not specified |
| Licenses | Curaçao |
| Sportsbook | Yes |
| Casino | Yes |
| Development Time | Not specified, varies on project |
| Customer Support for Players | 24/7 customer support in multiple languages, email |
| Top-GEOs Covered | N/A |
| Pros | Cons |
| Over 20 years of experience in sportsbook and casino solutions | Lack of real-time gamification features |
| User-friendly controls and high-quality design | |
| 24/7 customer support and back-office reporting tools | |
| Over 100 game providers |
Why Should You Use White Label Casino Solutions?
There are numerous benefits to using a competent white label gaming supplier.
First and foremost, the entire process of creating a casino business is streamlined because the majority of the work is handled by the chosen white label company. You will receive a completely designed gaming website with ready-to-use online casino software.
Second, you don’t have to worry about where to find casino games, how to connect payment methods, or what promotions to give.
As an operator, your only primary responsibilities will be to brand and market your casino website. As a big advantage, the iGaming white label provider usually supplies the license you need.
Furthermore, the top casino white label solutions provide the necessary tools for effective affiliate marketing, allowing you to easily reach your target audience. Above all, unlike operating a separate casino, you can save time and begin your casino business fast and affordably.
Best White Label Casino Solution Providers for LATAM
To be competitive in Latin America’s rapidly expanding online casino business, operators must provide engaging, locally relevant content. White label casino solutions in LATAM must prioritise customised game portfolios, mobile-friendly platforms, and robust payment gateway integrations that suit regional tastes. Here’s one of the leading white label casino companies in the LATAM region:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| Slotegrator | Tailored services for seamless casino operation and management, comprehensive business solution with optional B2C player support, operate under Curaçao sublicense and legal entity | Global, including Anjouan,Costa Rica, Alderney, Curaçao, Estonia,Germany,Gibraltar, Malta, the United Kingdom | Many reliable gambling licence including MGA, Curaçao |
Best White Label Casino Solution Providers for Europe
In Europe’s heavily regulated casino business, success is dependent on providing creative, compliant, and compelling casino systems.
Operators require white label systems that include large game libraries, advanced responsible gaming technologies, and multi-currency compatibility. Here is a curated list of Europe’s top white-label gaming solution providers:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| Frently | Fully managed sportsbook solution with premium data feeds from top providers, advanced risk management systems | Global | MGA, UKGC, Curaçao, Anjouan and more |
Best White Label Casino Solution Providers for Asia
Asia’s thriving online casino sector presents enormous opportunities for operators, but managing local restrictions and tastes need tailored, adaptable solutions. Partnering with a top-tier white label gaming provider is critical to achieving success in Asia. Below is one of the greatest white label gaming solution suppliers available for the Asian market:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| OddsGate | Provides fast development, global scalability, and integrated sportsbook and casino solutions, managed services cover CRM, SEO, and data-driven analysis for optimal performance | Except the US and couple of countries, Global | Primarily Curaçao eGaming along with ONJN, Brazil Betting Licence |
Best White Label Casino Solution Providers for African Market
Africa’s online casino sector is growing, with numerous nations, like South Africa, Nigeria, and Kenya, experiencing a consistent growth in online gaming activity. For operators wishing to enter this growing market, selecting a white label solution that understands the local landscape is critical. Here’s a top white label casino supplier in Africa:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| Slotegrator | Customisable platform along with seamless mobile functionality, flexible regional payment gateways for global markets, player management solutions | Global | Supports various international licences including Curaçao and Malta |
Best White Label Casino Solution Providers for North America
The North American online casino sector is growing rapidly. With rigorous regulatory frameworks and increased player expectations, it is critical for operators to collaborate with leading white label casinos. Here are the main features of one of the greatest white-label casino solution providers in North America:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| OddsGate | Flexibility to operators in different jurisdictions, featuring integrated sportsbook and casino solutions and managed services include CRM, SEO, and data-driven analytics for optimised performance | Except the US and couple of countries, Global | Primarily works with Curaçao and other emerging markets |
Best White Label Casino Solution Providers in Australia/Oceania
Online casino gaming in Australia/Oceania is well established, but operators must continue to create innovative experiences to keep players interested. White label casino solutions in this region should prioritise unique game features, local payment integrations, and mobile-first designs. Below is one of the leading white label casino companies in Australia and Oceania:
| Provider | Key Features of the Provider | Top GEOs | Licence Coverage |
| AngelsHub | Casino solutions that includes particular focus on integrating various gaming and payment solutions, customisable platform design | Global reach | Curaçao |
Launch Your Online Casino with a White Label Solution Today!
Using white label solutions is one of the simplest and cheapest ways to start a casino business.
Choosing the proper white label solution provider is critical to realising your brand’s full potential. If you select the correct one, you will receive a fully functional gambling website with a customisable interface and everything you require.
The supplier will handle the site for you and give you with technical help on a daily basis. With a trusted supplier, your casino platform will have fully integrated payment methods, a wide range of high-quality games, and player segmentation features to help you provide the best possible experience to your players.
Are you ready to launch your online casino business by leveraging white label providers’ offers? Simply select one of the reputable companies listed above to get started.
These organisations are well-known for their ability to provide high-quality iGaming solutions to clients in a variety of areas where online gambling is legal.
FAQ
What is a White Label Casino Solution?
A white label online casino provides an all-in-one solution for operators looking to start a gaming business. A third-party organisation provides you with a complete casino website and manages your business operations.
Which providers offer the best white label casino software solutions?
There are several white label casino suppliers in the iGaming industry. However, we recommend that you choose the best, trustworthy organisations listed on this page. They include SoftGamings, SOFTSWISS, Slotegrator, and Sirplay.
Why Should I Select a White Label Solution for My Casino Business?
A white label solution makes it simple to launch a gaming business with low costs. In a short period of time, you can have a fully functional gambling site with payment options, slots, table games, live dealer games, bonuses, and affiliate marketing tools.
Who is responsible for running a white label casino platform?
The chosen white label service provider is in charge of obtaining a gaming licence, constructing the website, and managing your casino’s daily operations. This allows you to concentrate on branding the casino website and selling its services to players.
Is a White Label solution legal?
Yes, using a White Label solution to start an online casino is legal. The platform itself can operate under an existing license, but you’ll be able to change that later on.
Is a White Label solution safe?
Yes, White Label solutions use state-of-the-art software that makes your casino safe and secure. In addition to that, they use a fraud-proof payment system that comes along with the payment options that are part of the solution.
How long does it take to enter the market with a White Label solution?
The fastest it can be done is approximately six weeks. During that period, the provider will conduct promotions, manage daily operations, ensure great customer support, and create loyalty programmes for regular players.
How do payments work with White Label solutions?
White Label solutions come with an existing payment system that you can use for your casino. It includes Visa, Mastercard, Skrill, Neteller, Bitcoin, and several other popular methods.
What games will be available in my casino if I use a White Label solution?
White Label solutions come with more than 10,000 games from leading casino content developers, including Evolution Gaming, NetEnt, Microgaming, Quickspin, and more. Make sure to check out the entire list on the provider’s website.
Pingback: Casino Software Providers - Who & How They Impact iGaming
Pingback: SBC Summit North America 2023 - CasinosBroker
Pingback: BiG Africa Summit 2023 - CasinosBroker
Pingback: Best Online Casino Software Providers - CasinosBroker