iGaming B2B Marketing – an informative guide for LinkedIn
Think about it – what does a casino look like today? A massive collection of games, perhaps even hundreds of them. But how many different types of games are there really? Do we know? How do we know?
The answer is simple: we don’t. We’re often left guessing just how much variety exists within our online gaming catalog. So why not take matters into your own hands? Why not curate your game library?
And while that sounds easy enough, it’s actually quite complex. In fact, it’s one of the most important things you’ll ever do for your brand.
The online gaming sector is set to experience explosive growth over the coming decades. By 2020, global revenues are expected to reach $57.5 billion, up from $27.3 billion in 2013. In just four short years, the industry is projected to increase by nearly 50%.
But while the opportunities are vast, the competition fierce, and the stakes high, there’s one thing that separates the successful operators from the rest – and it’s something that can be done on virtually every social media channel.
There are several different types of gambling including poker and other card games; sport bet and online casino are the most popular forms of gambling today.
LinkedIn is the most powerful tool in the arsenal of every iGaming brand. With over 300 million members worldwide, it provides a unique opportunity to connect with potential customers, partners, and influencers across multiple industries. But how do you make sure you’re maximizing your use of the networking site?
So, let’s start with some basics. What exactly is “curating”? Simply put, it involves organizing your game library based on type, theme, genre, style, etc. This way, you can present your players with a selection of games that best fits their needs.
Now, once you’ve got that sorted out, it’s time to think about how you’d go about presenting your curated game library to your audience. There are three main ways to do this:
- On your site
- Through social media channels
1. Direct people to LinkedIn Company Page
LinkedIn allows businesses to showcase themselves via a Company page. A Company page gives companies a place to promote their products, services, brands, and even jobs. Companies can use a Company page to highlight their history, mission, values, and culture.
Companies can choose whether to make their Company page public or private. Public Company pages are visible to anyone searching for a specific company, while private Company pages are accessible only by those within the company itself.
A Company page also includes a Showcase section where companies can upload videos, images, presentations, and other visual assets. These assets include everything from infographics to product demonstrations.
2. Use the Company Page to Drive Traffic To Your Website
The best thing about LinkedIn Company pages is that they can act like mini landing pages. In fact, many marketers find that their Company pages convert better than their homepage does.
Because LinkedIn Company pages are optimized specifically for people looking for information about a certain subject, they often rank well in searches related to that topic. This means that when someone types “company name,” he or she might see your Company page come up near the top of the list.
3. Create Localized Content for International Markets
Save Advanced Searches
LinkedIn recently announced that it had changed how people could use its advanced search feature. Now, there are three ways to access LinkedIn’s advanced search:
- Use the “Advanced Search” link at the top of every search box. This allows you to see what types of profiles match the criteria you’ve set.
- Click the dropdown menu at the top of every advanced search box and select “Search People.” You can now view the full profile of anyone matching your criteria.
- If you’re logged into LinkedIn, you can simply click the “Save Search” button at the bottom of the search box to save it for later.
The third option is the most useful one. Not only does it allow you to save multiple searches at once, but it also keeps track of the number of times you’ve saved each search. So, if you want to come back to it later, you can easily do so without having to reenter all of your criteria.
4. Create & deploy targeted Ad for iGaming
LinkedIn advertising is one of the most effective ways to reach your target market and build brand awareness. However, many people don’t realize how much power this social media channel holds. In fact, there are over 4 billion active members worldwide, making it one of the largest networks in existence.
LinkedIn offers several options for targeting your ad campaigns, including industry, job function, location, and even age group. These options make it easy to deliver relevant messages to the right audience.
For example, let’s say you want to promote a new casino game called “Spin & Win.” You could create an ad campaign targeting individuals working within the gaming industry. Or, you could focus your attention on B2B companies that sell products related to casinos.
You can also use LinkedIn to reach out to potential employees. Let’s say you’re looking for a marketing manager with experience managing online gambling sites. You could create a targeted ad campaign for someone with those qualifications.
Once you’ve identified your target audience, you’ll want to start building relationships with them. Create engaging content about topics that interest your audience. Then, keep posting quality articles and videos on LinkedIn.
This approach will help you gain followers, increase your visibility, and generate leads.
5. Create High-Quality Content Regularly
Perhaps the best way to build credible content marketing is consistently creating high-quality content. This goes beyond simply writing about topics related to your industry; it involves posting engaging, informative, and useful information that people want to read.
High-quality content is always more likely to attract attention from the audience and bring traffic to your site. In addition, high-quality content is always better suited to being shared on social media platforms, which increases exposure and builds trust among potential customers.
LinkedIn allows you to post a variety of value-added content like quirky videos, blog articles, and infographics to raise brand awareness.However, the adage “quality over quantity” also applies to creating iGambling content – and it takes a lot more than just one good article to see results.
That’s where an effective content marketing strategy optimized for iGaming comes in.You can create well-written posts that address iGaming companie’s pain points and the problems they aim to solve, and create interesting, helpful content that addresses issues relevant to the iGaming industry. This helps iGaming companies gain recognition and trust within the industry.
Online Gaming has exploded in recent years. It is predicted to continue growing at an incredible rate. To stay ahead of the curve, casinos need to understand their customers better than ever before.
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