Even though in some countries it’s banned to even play casino games, there are ways around this, avoiding or targeting different regions of countries, or even full countries which actually allow online gambling.How We Rank & Test: Our top-10 list is data-driven, not pay-to-play. Each programme is scored on seven weighted factors: 1) revenue-share ceiling, 2) CPA range, 3) negative carry-over policy, 4) cookie window, 5) licence scope, 6) conversion rate (FTD/FTR), and 7) payout reliability. We verify numbers monthly via partner dashboards and public T&Cs, recording screenshots for audit. Brands must hold at least one Tier-1 licence (MGA, UKGC, Isle of Man) and demonstrate on-time payments for six consecutive months before inclusion. Two independent affiliates beta-test each brand, and we revisit the scoring framework every quarter.
Affiliate Earnings Estimator
Estimate your potential earnings from casino affiliate programs by entering your traffic data below.
| Programme | Rev-Share % | CPA Range | NCO? | Cookie | Top GEOs | Min Payout | Last Verified |
|---|---|---|---|---|---|---|---|
| Betsson Group | 25–45% | €50–€150 | No | 30 days | Nordics, DACH, CA | €50 | Jul 2025 |
| BitStarz | 25–40% | N/A (Rev-Share-only) | No | 30 days | Global (Crypto) | €50 | Jul 2025 |
| Bet365 Partners | 30% flat | $100–$200* | Yes | 45 days | Global (UK/EU/LatAm) | €60 | Jul 2025 |
| Ace Revenue | 35–45% | Negotiable | No | Lifetime | US, AU, CA | $100 | Jul 2025 |
| Casumo | 25–45% | €100–€250* | No | 30 days | Nordics, DACH, CA | €50 | Jul 2025 |
| Genesis Affiliates | 25–40% | On request | No | Session | EU, CA, NZ | €100 | Jul 2025 |
| Cashmio | 25–45% | On request | No | 60 days | Nordics, EU | €50 | Jul 2025 |
| Bao | Up to 40% | Up to €120 | No | 30 days | CIS, LATAM, EU | €50 | Jul 2025 |
| Golden Star | 40–50% | Up to €100* | No | 180 days | AUS, CA, EU | €50† | Jul 2025 |
| Cloudbet | 25–30% | N/A | Yes | 90 days | Global (Crypto) | 0.0001 BTC | Jul 2025 |
Introduction: What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate Marketing is the process of generating revenue by referring customers to products and services. It is also known as performance-based marketing, because an affiliate only gets paid if their referral leads to a sale.
The most common way to do this is through links, but there are other ways such as incentivized social media posts and videos.
How to Become an Affiliate Casino Marketer?
Affiliate casino marketing is not a new concept. It has been around for the last 10 years or so. However, the industry has seen a major change in the last few years with the emergence of affiliate casino marketing software. This software provides affiliates with a set of tools to help them market their casino offers more efficiently and effectively.
In this article, we will discuss some of the ways you can become an affiliate casino marketer and how affiliate casino marketing software can be used to make it easier for you to do so.
To become an affiliate casino marketer, you first need to understand what it takes and what skills are required for this profession. You also need to have some knowledge about different types of casinos that exist in the industry, their features, bonuses and promotions that they offer as well as their payout rates. Once you have all this information at hand, it will be much easier for you to decide which casinos would be best suited for your needs as an affiliate marketer.
How to Choose the Right Casino Affiliate Program?
The casino affiliate market is huge and there are a lot of opportunities for affiliates to get involved in this industry. The competition is fierce and it is not easy to find the right program that will suit your needs.
There are many factors that you need to consider when choosing the right casino affiliate program such as:
- Your niche
- Your budget
- Your country of residence
- Features of the program (such as commission rates, payout frequency, customer service, etc)
How to Get Started with Casino Affiliate Marketing?
To get started with casino affiliate marketing, you need to choose a casino site to promote. You can either promote a site that you already have an account with, or you can find one that is new and has not been promoted by other affiliates.
For example, if you are looking for a new casino site to promote, go to Google and search for “casino affiliate programs.” This will bring up many different casinos that are looking for affiliates.
Once you have chosen a casino site, create your own account on the website and make sure that it has your contact information so they can reach out if they want to work with you as an affiliate. Once your account is created, make sure to read through the terms of service and any other documents on the website before getting started.
If you’re looking to promote casino affiliate programs, look no further, we have you covered with the following:Casino Affiliate Programs
- Betsson Casinos Affiliate Program
- BitStarz Casino Affiliate Program
- Bet 365 Casino Affiliate Program
- Ace Revenue Casino Affiliate Program
- Casumo Casino Affiliate Program
- Genesis Casino Affiliate Program
- Cashmio Casino Affiliate Program
- Bao Casino Affiliate Program
- Golden Star Casino Affiliate Program
- Cloudbet Casino Affiliate Program
Casino Affiliate Program Payments
When it comes to getting paid by casino affiliate programs, you have to keep in mind the payment model:- CPL = you’ll be paid once 1 person registers.
- CPA = you’ll be paid every time, 1 person visits the casino from your website
- Revenue share = you get paid a percentage of what the player loses
Betsson Casinos Affiliate Program
Many casino brands are operating under Betsson, to name a few: Star Casino, Betsafe and Casino.dkYou’ll need to know a fact, you’re dealing with an established brand, as they have over 50 years of experience in the casino industry.The players can choose from a variety of classic slots, table games and a wide range of live casino games.An interesting factor to take into consideration, is you’ll get paid via revenue share basis, and paid as well for signing up sub-affiliates. They are focusing on the European market, which will leave US players out of this situation.If you have experience and connection in the casino industry, you can also apply for an exclusive CPA program, which means you’ll get paid for new depositors/players.URL: Betsson affiliate programCommission: 20% – 30% revenue shareSuitable for US Market: NoNegative carryover: NoCookie duration: 30 daysBitStarz Casino Affiliate Program
This particular casino affiliate program is well-known in the industry for providing an amazing and safe casino experience.They have top-notch live chat support and customer service, and they also get a lot of reviews from the players.Being mobile-friendly, BitStarz offers live games, slots, and many cryptocurrency games.New players who come and play BitStarz casino games, and deposit at least 20 USD, 20 EUR, or 20 GBP will receive a welcome package, which includes 100% matching bonus.With BitStarz you can earn up to 40% revenue share. You can even promote or market their offers via Skype, or email, even if you don’t have a website. Quite smart marketing strategy, if you’d ask me.URL: BitStarz affiliate programCommission: Up to 40% revenue shareSuitable for US Market: YesNegative carryover: NoCookie duration: 30 daysBet 365 Affiliate Program
I assume a lot of people know or have heard about Bet 365. They are one of the largest online casino in the world and possible on the web too. The majority of the countries are welcomed. Even the US players – which is a big plus for them, and their affiliates.They offer: online casino games, slot games, baccarat via video streaming with real dealer, blackjack, roulette, all the good stuff.The website is mobile-friendly, as it won’t tie you down to a laptop or desktop PC/Mac. You can play these games on a tablet or even on a smartphone.Bet 365 have amazing and outstanding reviews left by players, proving their marketing skills.Affiliates who start promoting or are already promoting Bet 365 are offered a flat 30% revenue share, and this big casino affiliate program, offered by Bet 365 also has or operates a negative carryover on affiliate accounts – just a fact to keep in mind.URL: Bet 365 affiliate programCommission: 30% flat revenue shareSuitable for US Market: YesNegative carryover: YesCookie duration: 45 daysAce Revenue Affiliate Program
By promoting Ace Revenue, you’ll get ‘access’ to online casinos:- Royal Ace
- Silver Oak
- Slot Madness
- Captain Jack
Casumo Casino Affiliate Program
Players can enjoy Texas Hold’em, baccarat and roulette with real dealers, in a user-friendly and mobile-friendly design. They stand out from the crowd because of their excellent and modern website design.Elk Studios, Bally Barcrest, Microgaming are third party games offered by Casumo casinoCasumo Casino stands out from the crowd because, unlike so many of their competitors, their site doesn’t look like it traveled forward in time from 1998.In addition to the modern design and interface, you can enjoy a live casino experience with real dealers for your game of blackjack, Texas Hold’em, roulette and baccarat. They also offer a wide selection of games from third parties like Microgaming, Bally Barcrest, Elk Studios, etc.Topwheel Treasures – their in-house game where spinning the wheel for prizes can get you amazing wins, just like on game shows.Players can go ahead and start playing regular games for points on every game-related action… in exchange to redeem free bonus, free spins or extra cash into the account.The usual affiliate partner can receive 25% – 45% revenue share if they drive traffic and sign ups.You, as an affiliate can receive up to 45% revenue share if you refer 50 new customers.URL: Casumo Casino affiliate programCommission: Up to 45% revenue shareSuitable for US Market: NoNegative carryover: NoCookie duration: 30 daysGenesis Casino Affiliate Program
What can players expect from Genesis Casino?Let me tell you this: Genesis casino is offering 1,300 different games, including the usual favorites, video poker and online slots.They prefer to go the storytelling route with their website. Which is great in my opinion.Another offer from them is the live casino experience, including roulette.Mobile gamers can use their dedicated mobile application to play casino games, Genesis Casino is not tying down their players on desktop or laptop.Genesis Casino offers a revenue share of 35% and 2.5% for sub-affiliates.If you’re a more experienced affiliate, and can drive high-performing traffic to Genesis Casino you’ll get to negotiate with them about CPA offers.URL: Genesis Casino affiliate programCommission: Up to 35% revenue shareSuitable for US Market: NoNegative carryover: NoCookie duration: 70 daysCashmio Affiliate Program
The Scandinavian entrepreneurs who started Cashmio have a lot of experience in the casino industry. They got their first sign up in early 2016. Cashmio is a newcomer to this industry, compared to the veterans of the online casino business.The owners of Cashmio bundled up games which they loved playing and created something unique in the market.They offer live casino games, live events, and you know… the usual online slots games.Cashmio has a free app on both smartphone OS marketplaces: iOS and Android, so players will enjoy the games even more.Ok… now what can we say about affiliates?Let’s talk commission: 25% – 45% revenue share, plus Cashmio is available in multiple languages, making it easier for affiliates to promote their games and offers in different countries.URL: Cashmio affiliate programCommission: Up to 45% revenue shareSuitable for US Market: NoNegative carryover: NoCookie duration: 60 daysBao Casino Affiliate Program
Bao Casino has done a marvelous job when they build up their brand, using mascots. This was an excellent idea from their marketing team.Their website is memorable for players, fun to look at and it brings in an excellent experience for everyone.Inside the online casino you’ll find in-house games, live casino and table games, slots, from NetEnt, Amatic and Quickfire. Let’s not forget about poker games, which are also available at Bao Casino.Crypto games are also available for players to have fun, the players will not be forced to use regular currency. This might give you a nice hint of what will happen in the online casino industry… in the future.Let’s chat about affiliates; they are paid based on what their choose, CPA, hybrid or revenue share programs.You’ll need to keep in mind that you’ll need to earn 4,000 EUR in a given month, before receiving an affiliate payment. This makes it extreme, unless you’re a highly active affiliate.URL: Bao Casino affiliate programCommission: VariesSuitable for US Market: NoNegative carryover: NoCookie duration: 30 daysGolden Star Casino Affiliate Program
Established in 2012, Golden Star Casino is run by seasoned casino players and other professionals from the industry.Players can enjoy different types of games, such as: virtual slots, table games and other live game experiences.Roulette, keno, and blackjack can be played on their live casino platform. Each game has live real dealers making the experience more present and immersive.Supporting Bitcoin games is an excellent way to care for the players, excluding the regular bank accounts or credit cards.There is no dedicated app for it, but their website is mobile-friendly and available in several languages.Affiliates get paid up to 50% revenue share and there is no negative carryover.It’s not not available for the US and UK market.URL: Golden Star affiliate programCommission: Up to 50% revenue shareSuitable for US Market: NoNegative carryover: NoCookie duration: 180 daysCloudbet Affiliate Program
Bitcoin, bitcoin and more bitcoin – can be used to play at Cloudbet. Which is a good sign for the industry’s direction.They’ve dumped FIAT currency, staying off the grid for people.Cloudbet seems to get ahead of the curve offering players relatively modern interface to play virtual and live casino games. Another great feature of Cloudbet is they offer sportsbook betting too. Which I am sure most people will love.30% is the flat revenue share payment for affiliates. There is a hybrid commission program for the right type of affiliates, as well.URL: Cloudbet affiliate programCommission: Flat 30% revenue shareSuitable for US Market: YesNegative carryover: YesCookie duration: 90 daysWhat Are the Best Casino Affiliate Programs For Me?
Casino affiliate programs are a popular option for marketers looking to promote casino sites. But, there are many options to choose from. So, it is important to understand what you want in an affiliate program before you decide on one.
The best casino affiliate programs are those that offer high commissions and low conversion rates.
Casino Affiliate Programs – Frequently Asked Questions
What is a casino affiliate program?
It’s a revenue-sharing partnership where you refer players to an online casino and earn a commission—usually a percentage of the Net Gaming Revenue (NGR) those players generate.
How do commissions work—Rev-Share, CPA and Hybrid?
Rev-Share pays you a cut (15 – 50 %) of a player’s lifetime NGR. CPA gives a one-off fee (≈ $50 – $400) per first-time depositor. Hybrid combines both (e.g., $75 CPA + 20 % Rev-Share).
What is “negative carry-over” and why does it matter?
If a month ends with negative NGR, programmes that allow negative carry-over roll that deficit forward, delaying future payouts. “No NCO” programmes reset your balance to $0 on the first of each month.
Are casino affiliate programmes legal in my country?
Legality depends on (1) your local online-gambling laws and (2) advertising rules for gambling promotions. Always check guidance from your national regulator before promoting any brand.
How much can a casino affiliate earn?
Income ranges from a few hundred dollars a month for niche blogs to six-figure monthly revenue for large comparison portals that target high-value GEOs and optimise conversion funnels.
How long do affiliate cookies last?
Most programmes offer a 30 – 45-day cookie; a few extend to 60 – 90 days or “lifetime” attribution. Longer windows raise your effective EPC.
What payout methods and schedules are typical?
Bank wire, Skrill, Neteller, PayPal and—more recently—USDT/ETH. Payouts are usually monthly once you clear a €50 – €200 threshold; high-tier partners may get fortnightly runs.
What metrics decide my commission tier?
New Depositing Players (NDPs), monthly NGR, charge-backs and player retention. Hitting set NDP/NGR bands unlocks higher Rev-Share tiers, while high churn can trigger tier claw-backs.
How do I track clicks, FTDs and revenue in real time?
Most networks provide dashboards via IncomeAccess, NetRefer or proprietary tech that show clicks, registrations, FTDs and NGR. API or post-back URLs let you pipe data into third-party trackers like Voluum.
What’s the best way to choose a casino affiliate programme?
Compare Rev-Share %, NCO policy, cookie length, GEO acceptance, payment speed, brand reputation and conversion rates. Test at least three programmes in parallel before committing long-term traffic.
Conclusion
These are the top 10 best online casino affiliate programs for you, which we found.In this review of casino affiliate programs, we focused on a dedicated affiliate team, for supporting you as an affiliate; marketing tools and payouts.The online casino industry can be very lucrative, but please keep in mind, there is a lot of competition.Don’t let my final sentence disappoint you; if you know what you’re doing, then it’s quite possible to compete (in any niche).◊ Some links in this article are affiliate links (marked with a ◊ symbol). If you click and make a purchase or deposit, we may earn a commission at no extra cost to you. Gambling involves risk — strictly 18+. Play responsibly. BeGambleAware.org.
