What is SEO (Search Engine Optimization)?

If you’ve built and launched a website or work for a client or company that would like to make its presence felt on the internet, you’ve no doubt heard phrases like, “You won’t be successful without SEO!” or “No SEO, no traffic and no traffic, no sales!” SEO comes from the English phrase: Search Engine...

What qualities does Google look for in a web page?

How does Google determine the relevance and quality of a web page and what factors does it consider before including the page in its index and search results? On August 1, Google published a document discussing one of their algorithm “updates”, and offers some revised rules and advice on what aspects they look for in...

5 Digital Marketing Strategies for The Future

What are the 5 most important digital marketing strategies for the future? As we all know, the digital marketing landscape changes at regular intervals. However, in recent years the trends towards certain directions are more noticeable. This year has not been without significant changes – I mention only the Core Web Vitals update released by...

What the SEO strategy looks like in 2022/2023

You don’t have to be an expert in the field to know that a website (new or existing) needs SEO optimization. Search Engine Optimisation, or simply SEO, is a complex process of ensuring that your website is as visible as possible in search engine results. It takes energy, time and often money invested, but the...

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