Business Valuation Standards of Value & Fair Market Value

The iGaming industry is experiencing unprecedented growth, with the global market projected to reach $150 billion by 2029. As the sector matures and consolidates, understanding proper business valuation has become critical for operators planning an exit, investors seeking acquisitions, and business brokers facilitating iGaming mergers and acquisitions. Whether you’re operating an online casino, sports betting platform, or affiliate network, knowing your business’s true worth can mean the difference between leaving millions on the table and securing a premium valuation from strategic buyers.

This comprehensive guide explores the nuances of business valuation within the iGaming sector, examining how traditional valuation standards apply to online gambling businesses and revealing strategies to maximize value when selling your iGaming operation.

Table of Contents

1. What Is Fair Market Value in iGaming?
2. Different Standards of Value for iGaming Businesses
3. iGaming Valuation Multiples and Industry Benchmarks
4. Why Fair Market Value May Undervalue Your iGaming Business
5. Strategic Buyers vs. Financial Buyers in iGaming M&A
6. Understanding Synergistic Value in iGaming Acquisitions
7. When Do iGaming Businesses Sell Above Fair Market Value?
8. Seven Strategies to Maximize Your iGaming Business Value
9. The Current iGaming M&A Landscape (2024-2025)
10. Working with an iGaming Business Broker
11. Conclusion: Planning Your iGaming Exit Strategy

What Is Fair Market Value in iGaming?

When valuing an iGaming business, most appraisers start with Fair Market Value (FMV), which the American Society of Appraisers defines as “the price at which a property would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or to sell, and both having reasonable knowledge of relevant facts.”

In practical terms for the iGaming industry, FMV represents the highest price your online casino, sports betting platform, or affiliate business could reasonably command when sold through customary channels in the marketplace. This assumes a transaction between willing parties, conducted at arm’s length, without undue pressure, and with both parties possessing comprehensive knowledge about the business, its market position, regulatory environment, and growth prospects.

Key Components of Fair Market Value

Price: For iGaming businesses, FMV focuses on the highest achievable price in a competitive marketplace. This differs from real estate transactions, which use “most probable price” as the standard.

Willingness: Both the iGaming operator selling and the buyer acquiring must be willing, financially capable, and properly motivated. This is particularly important in the online gambling sector, where regulatory approval requirements and licensing considerations can affect transaction timelines and buyer qualification.

No Compulsion: The valuation assumes an arms-length transaction without special pressures. In the iGaming space, this means the seller isn’t forced to exit due to regulatory changes, compliance issues, or liquidity problems, and the buyer isn’t facing competitive pressure to acquire at any cost.

Knowledge: Both parties possess reasonable knowledge of the iGaming industry, including player acquisition costs, retention metrics, regulatory landscapes across different jurisdictions, technology infrastructure requirements, and market trends. This information symmetry is crucial for fair valuation.

Implicit Assumptions in iGaming Valuations

Beyond the explicit components, FMV assumes current economic and market conditions within the online gambling sector. With the U.S. iGaming market alone reaching $17.63 billion in Q2 2024 (marking the 14th consecutive quarter of growth), market conditions significantly impact valuations. The valuation also assumes sufficient time for proper marketing through customary channels, negotiated pricing reflecting supply and demand dynamics, and payment in cash or cash equivalents (with adjustments for creative financing structures).

Different Standards of Value for iGaming Businesses

While Fair Market Value serves as the most common valuation standard, the iGaming industry often requires considering multiple standards depending on the transaction context and buyer type. Understanding these alternatives is essential for iGaming business brokers, operators, and investors navigating mergers and acquisitions.

Common Standards of Value

Fair Market Value (FMV): The baseline standard, representing value to a typical buyer in the open market without considering special synergies or strategic advantages.

Strategic Value (Synergistic Value): The value to a specific strategic buyer who can realize operational synergies, such as a large operator acquiring a smaller casino to expand into new markets or a sports betting company acquiring an affiliate network to reduce customer acquisition costs.

Investment Value: What a particular corporate purchaser is willing to pay based on their specific investment criteria, growth targets, and portfolio needs. This is common with publicly traded iGaming companies seeking specific geographic or vertical expansion.

Intrinsic Value: The value to financial buyers like private equity groups, based on discounted cash flow analysis and return on investment calculations, typically without considering operational synergies.

Fair Value: Often used in minority partner disputes or stock option valuations within iGaming companies, particularly important given the industry’s partnership structures and affiliate arrangements.

Matching Buyers to Value Standards

The chosen valuation standard directly identifies the hypothetical transaction parties. Strategic buyers (competing iGaming operators) align with synergistic value, while private equity groups focus on intrinsic value. Banks lending against your business use collateral value, and minority partners in disputes reference fair value. Understanding which type of buyer you’re targeting is crucial for realistic valuation expectations.

iGaming Valuation Multiples and Industry Benchmarks

The gambling and casino industry, including iGaming operations, exhibits specific valuation characteristics that differ from other sectors. Understanding current market multiples provides context for realistic business valuations.

Current iGaming Valuation Multiples (2024 Data)

According to recent market analysis of 77 public gambling and casino companies:

• Revenue Multiple: 1.3x (median) – This reflects how many times annual revenue the market values gambling businesses at
• EBITDA Multiple: 6.1x (median) – The most commonly used metric for iGaming business valuations
• P/E Multiple: 18.1x (median) – Price-to-earnings ratio for publicly traded companies
• Gross Margin: 52% (industry average) – Reflecting the low variable costs in digital gaming operations
• EBITDA Margin: 25% (industry average) – Indicating strong operational efficiency
• Net Profit Margin: 9% (industry average) – After taxes, interest, and compliance costs

These multiples represent the baseline for iGaming business valuation. However, several factors can drive multiples higher or lower for individual businesses, including regulatory position, player database quality, technology infrastructure, market jurisdiction mix, and growth trajectory.

Factors Affecting iGaming Valuation Multiples

Geographic Diversification: Operators with licenses and active operations across multiple regulated markets typically command premium valuations due to reduced regulatory risk and revenue diversification.

Player Lifetime Value (LTV): Businesses demonstrating high player retention and strong LTV metrics relative to customer acquisition costs (CAC) see higher EBITDA multiples.

Technology and Platform Ownership: iGaming operations owning proprietary technology platforms rather than licensing third-party solutions often receive valuation premiums due to higher margins and greater operational control.

Regulatory Compliance Standing: A clean regulatory history with all necessary licenses in good standing is table stakes, but businesses with exemplary compliance records and strong responsible gambling programs may achieve higher valuations.

Revenue Mix: Diversified revenue streams (combining casino, sports betting, poker, and other verticals) generally support more stable valuations than single-vertical operations.

Why Fair Market Value May Undervalue Your iGaming Business

Fair Market Value, by definition, excludes certain value drivers that strategic buyers in the iGaming sector are willing to pay for. Understanding these limitations is critical when engaging an iGaming business broker or preparing for M&A discussions.

The Synergy Exclusion Problem

FMV explicitly excludes potential synergies that a strategic buyer might realize through acquisition. In the iGaming industry, these synergies can be substantial. Consider a scenario where your online casino generates €2 million in EBITDA, and market multiples suggest a 4.0x valuation, yielding an €8 million FMV. However, a strategic buyer who can consolidate operations, leverage their existing player database, and reduce overhead might project a 30% EBITDA increase post-acquisition.

The mathematics of synergistic value become compelling. Without synergies, your business is worth €8 million at 4.0x EBITDA. With synergies delivering €2.6 million in post-integrated EBITDA, the same 4.0x multiple yields a €10.4 million valuation—a €2.4 million increase. The strategic buyer gains additional value while you, the seller, potentially leave significant money on the table if you only negotiate based on FMV.

Common iGaming Synergies Overlooked in FMV

Player Database Consolidation: Strategic buyers can market their existing products to your player base, immediately generating cross-sell revenue that didn’t exist in the standalone FMV calculation.

Technology Infrastructure: Acquirers with robust platforms can often migrate your business onto their existing infrastructure, eliminating duplicate technology costs and licensing fees.

Geographic Expansion: Your licenses and market presence in specific jurisdictions may be extremely valuable to a buyer seeking entry to those markets, avoiding lengthy licensing processes.

Brand Portfolio Strengthening: Established iGaming brands with loyal player communities provide strategic value beyond their immediate cash flow, particularly for buyers building multi-brand portfolios.

Regulatory and Compliance Expertise: Your experience navigating specific regulatory environments, particularly in complex markets like the UK, U.S. states, or emerging Latin American markets, has strategic value to buyers entering those jurisdictions.

Strategic Buyers vs. Financial Buyers in iGaming M&A

The iGaming M&A landscape features two distinct buyer categories, each with different valuation approaches and priorities. Understanding these differences is essential when positioning your business for sale.

Strategic Buyers in the iGaming Sector

Strategic buyers are typically established iGaming operators, publicly traded gambling companies, or complementary businesses seeking to expand their market presence, product offerings, or geographic reach. These buyers focus on synergistic value and are often willing to pay premium multiples when clear strategic benefits exist.

Recent examples of strategic iGaming acquisitions include major operators acquiring smaller competitors to gain market share in specific jurisdictions, sports betting platforms acquiring affiliate networks to control their customer acquisition channels, and land-based casino operators purchasing online platforms to complete their omnichannel strategy.

What strategic buyers value: Market access and licenses, proprietary technology, established player databases, complementary product offerings, proven management teams with regulatory expertise, and opportunities to consolidate operations and reduce costs.

Financial Buyers and Private Equity in iGaming

Financial buyers, primarily private equity firms, evaluate iGaming businesses based on intrinsic value—the present value of expected future cash flows. With approximately $1.35 trillion in available capital, private equity continues exerting significant influence on iGaming valuations, particularly in the middle and lower-middle market segments.

These buyers typically use EBITDA multiples but are generally less willing to pay synergy premiums since they operate on a standalone business model. However, private equity groups often bring value through operational improvements, professionalization of business practices, and eventual exit opportunities through strategic sales or IPOs.

What financial buyers prioritize: Consistent cash flow generation, high EBITDA margins, scalable business models with clear growth pathways, manageable regulatory risk profiles, strong management teams that can operate independently, and realistic exit opportunities within 3-7 years.

Positioning Your Business for Different Buyer Types

Savvy iGaming operators preparing for exit engage business brokers who can identify and approach both buyer categories. Strategic buyers may pay higher multiples but often require longer due diligence periods due to integration planning. Financial buyers move faster but focus heavily on cash flow predictability and operational efficiency.

Understanding Synergistic Value in iGaming Acquisitions

Synergistic value represents the additional worth created when two businesses combine—value that neither could achieve independently. In the iGaming sector, synergies can dramatically impact transaction prices, often pushing valuations well above Fair Market Value.

Types of iGaming Synergies

Revenue Synergies: The most straightforward and valuable. These occur when the combined business generates more revenue than the sum of its parts. In iGaming, this might include cross-selling existing products to the acquired player base, introducing new game verticals to an established audience, or leveraging combined brand strength for improved player acquisition efficiency.

Cost Synergies: Often the most quantifiable and achievable. Strategic iGaming buyers can typically consolidate technology platforms, eliminate duplicate customer service operations, combine marketing spending for better economies of scale, centralize compliance and legal functions, and negotiate better supplier terms due to increased volume with payment processors and game providers.

Market Entry Synergies: Particularly valuable in the heavily regulated iGaming space. Acquiring an established operator can be faster and more cost-effective than obtaining licenses independently, building player trust from scratch, and establishing supplier relationships. The value of existing licenses in desirable markets like New Jersey, Pennsylvania, or Ontario can represent significant synergistic value.

Quantifying and Negotiating Synergies

While synergies create value, buyers rarely pay 100% of the synergy value to sellers. Typical negotiations might allocate 30-50% of projected synergies to the purchase price premium, with the buyer retaining the remainder as their return on the acquisition investment.

For example, if a strategic buyer projects €600,000 in annual EBITDA improvement through synergies (a 30% increase), and they’re willing to share 40% of the synergy value, this might translate to an additional €1 million in purchase price (applying a 4.0x multiple to the shared synergy value). An experienced iGaming business broker can help identify and quantify these synergies during the sale process.

When Do iGaming Businesses Sell Above Fair Market Value?

Understanding scenarios where iGaming businesses command premium valuations helps operators position themselves advantageously. Several factors can drive transaction prices above Fair Market Value in the online gambling industry.

Strategic Positioning Factors

Strong Market Position: iGaming businesses holding significant market share in desirable jurisdictions, particularly in newly regulated U.S. states or emerging international markets, often receive premium valuations as strategic buyers compete for market access.

Regulatory Advantages: Operators holding hard-to-obtain licenses or demonstrating exceptional regulatory compliance may command premiums, especially when targeting markets with limited licensing opportunities or strict regulatory requirements.

Technology Differentiation: Proprietary platforms, unique game content, or innovative player engagement technologies that create competitive advantages justify higher valuations to buyers seeking technological enhancement.

Transaction Circumstances Affecting Price

Several transaction-specific factors can push prices above or below FMV. In favorable scenarios, competitive bidding situations with multiple qualified buyers naturally drive prices upward. Strategic timing, such as selling during peak industry performance or market expansion phases, supports premium pricing. Buyers facing urgent strategic needs (like competitors entering their core markets) may pay premiums to secure defensive acquisitions.

Conversely, forced sales due to regulatory changes, health issues, or financial pressures typically result in below-FMV prices. Insufficient marketing time, limited buyer reach, or poor transaction timing (selling during industry downturns) similarly depress valuations.

The Role of Business Quality

Premium valuations correlate strongly with business quality indicators. High-quality iGaming operations demonstrate consistent revenue growth, strong player retention metrics, diversified revenue streams across products and geographies, clean regulatory records with proactive compliance programs, and professional management teams capable of operating independently post-acquisition. These attributes reduce buyer risk and justify premium EBITDA multiples.

Seven Strategies to Maximize Your iGaming Business Value

Preparing for a successful iGaming business sale or merger requires strategic planning, often beginning years before the actual transaction. These proven strategies help maximize valuation when working with an iGaming business broker or engaging directly with potential acquirers.

1. Optimize Your Market Positioning

In iGaming M&A, positioning trumps negotiation. The strongest negotiating position occurs when you’re not compelled to sell, yet buyers are eager to acquire. This requires building a business that’s attractive to strategic buyers and demonstrating healthy growth that suggests selling is optional, not necessary.

Start by identifying your business’s unique strengths—whether that’s exceptional player retention, presence in desirable markets, proprietary technology, or strong brand recognition. Then, ensure these differentiators are well-documented and can withstand buyer due diligence. Your goal is making strategic buyers believe they must act to secure your business before competitors do.

2. Allow Sufficient Preparation Time

Rushed sales rarely achieve optimal valuations. Allocate 12-24 months for comprehensive exit preparation. This timeline enables thorough financial statement preparation (including EBITDA normalization), regulatory compliance audits, documentation of operational procedures, resolution of outstanding legal or compliance issues, and strategic improvements to financial performance.

Adequate preparation time also lets you develop multiple exit options and contingency strategies, reducing vulnerability to negotiating pressure. Well-prepared sellers avoid the sunk cost fallacy trap—continuing with unfavorable deals simply because they’ve invested significant time and effort.

3. Build Your Knowledge Arsenal

Information asymmetry kills deals or reduces valuations. Arm yourself with comprehensive data to address buyer concerns, particularly when dealing with financial buyers like private equity groups who may lack deep iGaming expertise.

Develop detailed player analytics showing acquisition costs, lifetime value, retention rates, and cohort performance. Document your regulatory compliance history, license status, and relationships with regulators. Prepare technology infrastructure documentation, including platform scalability, security measures, and integration capabilities. Maintain market analysis demonstrating your competitive position and growth opportunities within your operating jurisdictions.

While strategic buyers (direct competitors) may understand your industry intimately, comprehensive documentation strengthens your negotiating position and demonstrates business professionalism that justifies premium valuations.

4. Develop a Credible Growth Strategy

Buyers pay premiums for growth potential. Craft a concise, data-driven growth plan outlining expansion opportunities—new market entry, product vertical expansion, player acquisition scaling, or technology enhancements. Most importantly, begin executing this plan during your sale preparation period.

When buyers ask why you’re selling (they always do), responding with “I’m not sure I am selling; I’m also considering this growth strategy” from a position of strength dramatically improves your negotiating leverage. Real-time execution data from your growth initiatives makes the strategy credible and exciting to potential acquirers who see themselves accelerating your vision with greater resources.

5. Optimize Financing Options

Maximizing sale price often requires optimizing how the transaction can be financed. Focus on two approaches: First, strengthen your business’s bankability. Banks evaluate iGaming businesses carefully, focusing on sustainable cash flow shown through clean financial statements. Maximize reported taxable income (minimizing aggressive deductions) in the 2-3 years preceding sale, as banks base lending capacity on federal tax returns for debt service coverage calculations.

Second, consider offering favorable seller financing terms—but only to financially strong, operationally capable buyers. Seller notes comprising 20-30% of the purchase price can facilitate transactions by reducing buyer capital requirements, but limit seller financing to situations where you have confidence in the buyer’s ability to successfully operate the business post-closing.

6. Position for Strategic Buyers

Strategic buyers pay the highest premiums. Configure your iGaming business to appeal to them by cultivating aspects that are uniquely valuable and difficult to replicate. This includes strong player relationships and community, proprietary processes or technology, exclusive game content or partnerships, long-term contracts with key suppliers or affiliates, regulatory approvals that took significant time to obtain, and intellectual property, including trademarks and brand equity.

The more difficult your business advantages are to replicate, the higher the strategic premium. For instance, an established online casino with five years of successful operation in a newly regulated U.S. state offers strategic value beyond its current cash flow to buyers seeking immediate market entry.

7. Time Your Sale Strategically

Industry timing significantly impacts valuations. Optimal sale timing coincides with peak industry performance in your specific sector—whether online casino, sports betting, or poker. While precisely timing the market peak is impossible, capitalizing on upward industry trends dramatically improves transaction outcomes.

Current iGaming market conditions (2024-2025) present interesting dynamics. M&A activity continues growing, with strategic partnerships and acquisitions accelerating as operators seek market expansion. Regions like Latin America, Africa, and additional U.S. states opening to iGaming create strategic urgency among buyers. Private equity remains active with substantial dry powder available for quality assets.

However, regulatory uncertainty in some markets, including increased UK taxation and evolving U.S. state regulations, creates valuation pressure in specific jurisdictions. An experienced iGaming business broker can help evaluate whether current market conditions favor your specific business type and geographic focus.

The Current iGaming M&A Landscape (2024-2025)

Understanding current market dynamics helps contextualize your business valuation and M&A strategy within the broader iGaming industry trends.

Market Growth and Consolidation

The global iGaming market reached $93.26 billion by the end of 2024 and is projected to exceed $150 billion by 2029. This robust growth continues attracting both strategic and financial buyers to the sector. The U.S. market alone generated $17.63 billion in commercial gaming revenue in Q2 2024, marking 14 consecutive quarters of annual revenue growth.

This growth is accompanied by significant consolidation. Major operators are acquiring smaller competitors to gain market share, while vertical integration drives companies to acquire technology providers, affiliate networks, and payment processors to control more of their value chain.

Key M&A Trends

Mergers and acquisitions continue as a dominant growth strategy. According to industry analysis, M&A activity remains a significant business development trend, with operators using strategic partnerships and acquisitions to enter new markets, acquire technologies, and expand product portfolios. This trend shows no signs of slowing in 2025.

Strategic reviews and potential sales. Several major iGaming operators, including Evoke (formerly 888) and others, have announced strategic reviews considering partial or complete business sales. These actions often stem from regulatory changes (such as increased UK gambling tax) or strategic refocusing on core markets.

Geographic expansion focus. Buyers show particular interest in businesses with established presence in growth markets, including emerging U.S. states (California, Georgia, Texas, and others considering legalization), Latin American markets (particularly Brazil), African markets (expected to reach €65 million by 2028 in some regions), and Asian markets where regulatory frameworks are evolving.

Technology-driven acquisitions. The broader M&A market shows 64% of business leaders planning acquisitions to strengthen AI capabilities. In iGaming, this translates to interest in businesses with strong technology platforms, particularly those incorporating artificial intelligence for personalization, problem gambling detection, and operational efficiency.

Valuation Environment

Overall M&A market conditions influence iGaming valuations. Global M&A transaction value is projected to reach $2.41 trillion in 2025. However, valuation multiples have normalized from pandemic-era peaks, with investors focusing more on profitability and sustainable growth rather than pure revenue expansion.

For iGaming specifically, this means buyers scrutinize EBITDA margins, player retention economics, and regulatory risk more carefully than during the growth-at-any-cost environment of 2020-2021. Quality businesses with strong fundamentals command premium multiples, while operators with questionable unit economics or regulatory vulnerabilities face valuation pressure.

Financing and Deal Structures

Deal financing has become more selective. While abundant private equity capital exists, lending standards have tightened, and interest rates remain elevated compared to the 2020-2021 period. This affects deal structures, with more transactions incorporating earnouts, seller financing, and performance-based payments than in previous years.

Average time from deal signing to closing has increased, particularly for larger transactions. Deals over $2 billion now average 191 days from signing to closing (an 11% increase from 2018-2022), reflecting more thorough due diligence and regulatory approval processes.

Working with an iGaming Business Broker

Engaging a specialized iGaming business broker or M&A advisor can significantly impact your transaction outcome. Understanding what these professionals provide and how to select the right partner is crucial for maximizing value.

Value of Specialized iGaming Brokers

Generic business brokers may handle the transaction mechanics, but specialized iGaming M&A advisors bring critical industry-specific expertise. They understand the unique aspects of online gambling businesses, including regulatory requirements across different jurisdictions, player lifetime value and retention metrics that drive valuations, typical synergies strategic buyers pursue, current market conditions and buyer appetite in specific iGaming sectors, and appropriate valuation multiples for different business models (casino, sports betting, affiliate, etc.).

More importantly, specialized brokers maintain relationships with active strategic and financial buyers in the iGaming space, enabling them to identify the right buyers for your specific business and facilitate competitive bidding situations that drive premium valuations.

Services Provided

A comprehensive iGaming M&A engagement typically includes business valuation and positioning strategy, preparation of detailed information memorandums highlighting your business’s strategic value, identification and outreach to qualified buyers (both strategic operators and financial investors), management of confidential buyer discussions and due diligence processes, negotiation of letter of intent and purchase agreement terms, and coordination with legal, accounting, and regulatory advisors through closing.

Top-tier advisors also provide exit planning guidance years before the actual transaction, helping you optimize business operations, financial presentation, and strategic positioning to maximize eventual sale value.

Compensation Structures

Most iGaming business brokers work on success-based compensation (typically 5-10% of transaction value, with percentages declining for larger deals). This alignment of interests ensures your advisor is motivated to achieve the highest possible price. Some advisors charge monthly retainers plus success fees, which can be appropriate for complex situations requiring extended preparation periods.

Be wary of advisors requiring large upfront fees without meaningful success-based compensation—their interests may not align with achieving optimal transaction outcomes.

Selecting the Right iGaming M&A Advisor

When evaluating potential advisors, prioritize those with proven iGaming transaction experience, demonstrable relationships with active buyers in your business segment, understanding of your specific markets and regulatory environments, realistic valuation perspectives (avoiding inflated expectations just to win your engagement), and a clear, comprehensive sell-side process.

Request references from previous clients in similar situations and ask detailed questions about their buyer network, deal process, and typical transaction timelines. The right advisor becomes a strategic partner throughout your exit journey, not just a transaction facilitator.

Conclusion: Planning Your iGaming Exit Strategy

Successfully exiting your iGaming business at maximum value requires understanding the nuances of business valuation, recognizing the limitations of Fair Market Value, positioning your business to attract strategic buyers willing to pay synergistic premiums, and preparing thoroughly over an extended timeframe rather than rushing into the market.

The iGaming industry’s continued growth and consolidation create opportunities for well-prepared operators to achieve excellent exit outcomes. With the market projected to exceed $150 billion by 2029 and M&A activity remaining robust, strategic and financial buyers actively seek quality assets across all iGaming verticals.

However, maximizing value demands more than simply engaging a business broker when you’re ready to sell. It requires years of strategic planning—building a business with clear competitive advantages, maintaining impeccable regulatory compliance, developing scalable operations, documenting comprehensive business processes, and timing your market exit thoughtfully.

Key Takeaways for iGaming Operators

Fair Market Value provides a baseline but often undervalues iGaming businesses to strategic buyers. Strategic buyers pay premiums for synergies, while financial buyers focus on standalone cash flow. Current iGaming EBITDA multiples average 6.1x, but premiums apply for quality businesses. Your business positioning and preparation significantly impact achievable valuations. Specialized iGaming M&A advisors provide critical industry expertise and buyer relationships. The current M&A environment favors well-prepared sellers with strong business fundamentals.

Next Steps

Whether you’re contemplating an exit in the next 12-24 months or planning for a future sale in 3-5 years, begin with a professional assessment of your iGaming business’s current value and strategic positioning. This baseline evaluation identifies gaps between your current state and the attributes that command premium valuations, allowing you to develop a targeted value enhancement plan.

Consider engaging an experienced iGaming M&A advisor for a confidential valuation discussion and strategic planning session. Even if you’re years away from selling, early planning creates substantially more value than last-minute transaction preparation.

The difference between a good exit and an exceptional one often comes down to preparation, positioning, and understanding the strategic value drivers that move transaction prices well beyond Fair Market Value. With the right approach and expert guidance, you can maximize the value of the business you’ve built while ensuring a smooth transition for your players, employees, and stakeholders.

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About iGaming M&A and Business Valuation: This guide reflects current industry practices and market conditions as of December 2024. iGaming regulations, market dynamics, and valuation multiples evolve rapidly. Always consult with qualified M&A advisors, legal counsel, and financial professionals regarding your specific situation.

Are you considering selling your iGaming business or seeking a professional valuation? Contact an experienced iGaming business broker to explore your options and develop a strategic exit plan tailored to your business and market position.